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Samsports.com and CCM Form Strategic Alliance; CCM Becomes Official Sponsor of Samsports.com's New Hockey Product Series.

Sports/High Tech Editors & Hockey Writers

PHOENIX/MONTREAL/CALGARY, Alberta--(BW SportsWire)--Sept. 27, 2000

Samsports.com Inc. (CDNX:SAM), a leader in sports learning software, and CCM(R) -- a division of The Hockey Company, the world leader in hockey equipment and related apparel, today announced they have signed an agreement to cooperatively market Samsports.com's new Hockey Without Limits(TM) product series.

As part of this agreement Samsports.com will become the official provider of instructional hockey content for the CCM(R) web site (www.ccmsports.com), while CCM(R) will provide hockey equipment including skates, sticks, gloves and helmets to be used in the filming and production of Hockey Without Limits(TM).

"In working with Samsports.com, CCM(R) is demonstrating once again its commitment to improving the hockey experience for players," said Frederic Aubry, Global Brand Manger, CCM(R). "By partnering with Samsports.com, we will now be able to offer a complete 21st century solution to our customers, featuring the best equipment combined with the best instructional products."

"The CCM(R) brand is recognized everywhere within the hockey community," said Steve Corbett, CEO Samsports.com. "With this agreement, CCM(R) joins a growing list of world renowned sporting goods manufacturers that includes HEAD/Penn Racquet Sports and Taylor Made-adidas Golf who are choosing to work with Samsports.com. This represents a strong validation of both the quality of our products and the strength of our business model."

Featuring Wayne Fleming, VP Hockey -- Canadian Hockey Association and Former NHL Coach of the Phoenix Coyotes, Samsports.com's new Hockey Without Limits(TM) product series teaches the fundamentals of skating, puck handling, passing and shooting to provide hockey players the training basics needed to enjoy the game. Fleming brings 18 plus years of experience from the professional, international and university ranks, and has contributed to the development of several former and current NHL stars.

About CCM(R)

CCM(R) is a flagship brand of The Hockey Company, which through its subsidiaries, is the world's leading manufacturer and distributor of hockey skates, sticks, helmets and protective equipment, as well as National Hockey League authentic and replica jerseys. For more information on CCM(R), please visit www.ccmsports.com.

About Samsports.com Inc.

Samsports.com is a leader in sports learning software. Coaches, athletes and fans of all ages use the products to improve their skills and enhance performance. Samsports.com partners include leading SGMs like HEAD/Penn Racquet Sports, Taylor Made-adidas Golf, and Associations like Professional Caddies Association, and National Association of Junior Golfers, and Baseball Canada. Samsports.com partners with world-class athletes and coaches like Greg Maddux -- 4-time Cy Young Award Winner, Bruce Hurst -- former All-Star, Rafael Font de Mora -- Founder & President ITUSA, Wayne Fleming -- former NHL Coach, Jim Lefebvre -- former Major League Coach and All-Star, Franz Beckenbauer -- FC Bayern Munich, famous caddies such as -- Ernest "Creamy" Carolan, Alfred Dyer "Rabbit", and Richard Thompson "Montana", and many more to provide leading-edge instructional content for Baseball, Soccer, Hockey, Tennis, and Golf.

Samsports.com Inc. is publicly traded on CDNX under the symbol SAM. For more information, visit the company's web site at www.samsports.com.

This document contains forward-looking statements regarding the Company's potential future results. Actual results could differ materially as a result of many factors. If Company management is unable to manage effectively the Company's operations, identify opportunities in a timely fashion, and effectively evaluate and manage the Company's business and competitive position, or interest in the Company's products declines due to the introduction of competing products or for other reasons, the Company's results of operations and financial condition will be materially and adversely affected.

Samsports, Samsports.com, Samsportszone, and Samsportszone.com are trademarks of Samsports.com in the United States and other countries. All other marks or symbols are those of their respective owners.

The Canadian Venture Exchange (CDNX) has neither approved nor disapproved the information contained herein.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 27, 2000
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