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Sampo Corporation Declares Motorola's M-DTV Module of Choice for Digital TV-Enabled Sets; North American Consumers to Benefit From Agreement.

Business Editors

PHOENIX--(BUSINESS WIRE)--Jan. 5, 2001

An effort to bring affordable digital TV to the North American marketplace was made by Motorola Inc. (NYSE:MOT) and Sampo Corporation, the largest TV manufacturer in Taiwan.

Motorola's MCT5100 M-DTV(TM) module, part of Motorola's DigitalDNA(TM) embedded solutions, enables Sampo to enter the digital TV market quickly and increase acceptance of digital TV among North American consumers.

Integrating into an existing analog TV chassis, the M-DTV module was designed to convert digital TV signals to the existing analog TV format, reducing cost and cycle time of bringing digital technology to the marketplace. Increased precision and clarity-of-picture is provided by the module, while also delivering CD-quality audio in digital TVs.

"We are excited to have Motorola's M-DTV module in our products," stated Peter Chen, Sampo's vice president, AV Product Unit, Electronics Division. "This solution enables us to enter the DTV market quickly and economically, which in turn benefits consumers. We will be able to offer consumers the low-cost, entertainment alternative that they are demanding."

"With the intense competition in the DTV industry, we are very pleased that Sampo has chosen Motorola's M-DTV module," said Wil Salhuana, vice president and general manager of Motorola's Entertainment Solutions Division.

"Consumers are challenging the industry to deliver an affordable HDTV solution and the content to support it. We are proud that Motorola can help drive the acceptance of digital TV by North American consumers," said Salhuana.

The MCT5100 M-DTV module integrates Motorola's MCT2100 8-level vestigial sideband (8-VSB) demodulator, an MCT4000 transport demultiplexer and MPEG video decoder, a DSP56366 digital audio decoder/processor and an MPC850 PowerPC controller to implement an Advanced Television Standards Committee (ATSC) digital television receiver.

The MCT5100 M-DTV module accepts analog IF input from the TV and features conventional stereo audio output or Dolby Digital(R) 5.1 channel audio data output, a choice of multiple video output formats, and an I2C control port.

Sampo plans to begin offering their digital TVs containing Motorola's M-DTV module this Winter 2001 and plans to brand their unit with Motorola's DigitalDNA(TM) technology logo.

About Motorola

As the world's No. 1 producer of embedded processors, Motorola's Semiconductor Products Sector offers multiple DigitalDNA(TM) technologies which enable its customers to create "smart" products and new business opportunities in the networking and computing, wireless communications, transportation, and imaging and entertainment markets. Motorola's worldwide semiconductor sales were $7.4 billion (USD) in 1999. Communications and Public Affairs, 1300 North Alma School Road, Chandler, Ariz. 85224.

http://www.motorola.com/semiconductors/.

Motorola Inc. (NYSE:MOT) is a global leader in providing integrated communications solutions and embedded electronic solutions. Sales in 1999 were $33.1 billion.

http://www.motorola.com

About Sampo

Sampo Corporation, founded in 1936, is a leading manufacturer of consumer electronics, home appliances and telecommunications products in Taiwan, previously marketed lines of CE products (mainly small black and white and color TVs, and portable audio players). Sampo has produced high-performance digital consumer electronics products for the world's top brands. Sampo is producing next generation digital convergence products to the U.S. under the Sampo name. http://www.sampoamericas.com and http://www.sampo.com.tw

Note to Editors: MOTOROLA, the Stylized M Logo and all other trademarks indicated as such herein are trademarks of Motorola, Inc.(R) Reg. U.S. Pat. & Tm. Off. All other product or service names are the property of their trademark owner respective owners.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 5, 2001
Words:571
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