Sametz Blackstone Associates and City of Boston Team Up for 'Wild Posting' Cultural Campaign.Business Editors BOSTON--(BUSINESS WIRE)--Oct. 29, 2002 Boston cultural landscape promoted through public awareness campaign, encouraging people to "Experience Boston NOW." The Mayor's Office of Cultural Affairs (OCA OCA oculocutaneous albinism. ) of the City of Boston has turned to Sametz Blackstone Associates to integrate a "Wild Posting" campaign as part of the continuing collaboration between OCA and Sametz Blackstone to promote Boston-based cultural organizations through a communications-based initiative--inviting neighbors and visitors alike to "Experience Boston NOW!" Wild Posting is a form of outdoor advertising where promotional posters are pasted on temporary construction sites and buildings with the permission of the site owner. The guerrilla marketing  The of this article or section may be compromised by "weasel words".You can help Wikipedia by removing weasel words. agency National Promotions & Advertising (NPA (1) (Numbering Plan Area) The Bellcore/Telcordia telephone area code system in use in the U.S., Canada, Alaska, Hawaii and islands in the Caribbean. See NPA code. (2) (Network Professional Association, San Diego, CA, www.npanet. ) is supporting program logistics. The "Boston NOW!" campaign has been working to build interest, excitement, and awareness of Boston's vibrant cultural landscape. Past and ongoing projects include the Boston NOW Calendar (a quarterly listing of hundreds of cultural activities throughout the city's 19 neighborhoods), promotional premiums, street banner campaigns (developed in collaboration with the Boston Redevelopment Authority The Boston Redevelopment Authority (BRA) is the municipal planning and development agency for Boston. The BRA was established by the Boston city council and the Massachusetts legislature in 1957. ), and a map of Boston's many notable and diverse cultural venues. Andrew Maydoney, Vice president of Sametz Blackstone Associates says, "Posters have appeared all around the city of Boston on construction sites and buildings, promoting the summer and fall events of many of Boston's cultural organizations--such as the Roxbury Film Festival, Landmarks Orchestra, Open Studios, Boston Nature Center and the Publik Theatre. Many of these organizations would not otherwise be able to attain the "reach" that this campaign provides. Wild Posting provides a "frame" that ties the events together under the Boston NOW banner while also providing an area in which the participating organizations can promote their events. The result is diversity within a system--and this creates a sum that has more impact than would one-off promotional efforts. The campaign has already increased attendance at the participating organizations' events." At a time when significant budget cuts are threatening the fragile nature of small to mid-sized cultural organizations, the Mayor's Office of Cultural Affairs, in collaboration with Sametz Blackstone Associates, remains committed to the promotion and celebration of Boston's financially challenged, diverse, cultural landscape, inviting people from all walks of life to "Experience Boston NOW!" About Sametz Blackstone Associates Sametz Blackstone Associates provides communications counsel to leading corporate, academic and cultural organizations. A 24 year-old practice located in Boston's historic South End, Sametz Blackstone integrates strategy, design, and technology to develop and produce compelling communications that help evolving organizations navigate change. Clients include centenarians Here is a list of well-known centenarians (people who lived to be or are living at 100 years or more of age), with the still living ones bolded and italicized. This list is divided into sub-lists, according to how the centenarian (mostly) became well-known. and start-ups: the Boston Symphony Orchestra Boston Symphony Orchestra, founded in 1881 by Henry Lee Higginson, who was its director and financial backer until 1918. The orchestra performed at the Old Boston Music Hall for nearly 20 years until Symphony Hall was built in 1900; its concerts continue to be held , Boston Ballet History The Boston Ballet is a professional ballet company based in Boston, Massachusetts. It was founded in 1963 by E. Virginia Williams and was the first professional repertory ballet company in New England. , The New England Aquarium The New England Aquarium, located in Boston, Massachusetts is one of the most prominent and popular public aquariums in the United States. Founded in 1969 on the city's waterfront, it is considered one of the first modern public aquariums and is credited with revolutionizing the , Raytheon, Perceptive Informatics / PAREXEL, Goodwin Procter Goodwin Procter LLP is a law firm based in the United States, with a team of 750 attorneys serving clients through offices in Boston, Los Angeles, New York City, San Diego, San Francisco, Washington, D.C. and Palo Alto. , Scudder Investments / Deustche Bank, Harvard University Harvard University, mainly at Cambridge, Mass., including Harvard College, the oldest American college. Harvard College Harvard College, originally for men, was founded in 1636 with a grant from the General Court of the Massachusetts Bay Colony. , Yale University, the McGovern Institute for Brain Research The McGovern Institute for Brain Research at the Massachusetts Institute of Technology is a research and teaching center, which conducts Integrated Research in neuroscience, molecular neurobiology, cognitive science, computation and related areas. , and the Whitehead Institute for Biomedical Research. Further information is available at www.sametz.com About Boston NOW Boston NOW is a program of the Office of Cultural Affairs that promotes and celebrates cultural activity throughout the neighborhoods of Boston. The BOSTON NOW calendar is available at local branches of the Boston Public Library Boston Public Library, founded in 1852, chiefly through the gift of Joshua Bates. It is the oldest free public city library supported by taxation in the world. Its present building on Copley Square, designed by McKim, Mead, and White, was completed in 1895. , at the Visitor's Centers on Boston Common and at the Prudential Center as well as many retail, restaurant and other locations throughout the neighborhoods. The program is a vital part of the Mayor's Boston Cultural Agenda. About the Office of Cultural Affairs The Office of Cultural Affairs supports and promotes Boston's vibrant cultural community through a variety of critical programs including: Boston Cultural Agenda Fund, Boston Cultural Council grants, Boston Now quarterly, Boston Film Bureau, Temporary Public Art Program, Arts on the Community Arcade, Collaborating with the Boston Redevelopment, Authority on the Central Artery Open Space. Its mission is to strengthen the fabric of City life through a healthy and viable cultural life as demonstrated by livability, access, opportunities for life-long learning, and economic vitality. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion