Sam Adams and Project Greenlight Debut Winner's Commercial from "Sam Adams Brew it Yourself" Contest.Business Editors & Lifestyle Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com BOSTON--(BUSINESS WIRE)--March 20, 2002 Winning Beer Commercial -- "Guys Night Out"-- Airs March 21st During "Late Night With Conan O'Brien Late Night with Conan O'Brien is an Emmy Award-winning American late night talk show that is syndicated worldwide. The show, hosted by Conan O'Brien, features varied comedic material, celebrity interviews, and musical and stand-up comedy performances. " On March 21st, Marco Guerrero, winner of the "Sam Adams(R) Brew It Yourself(TM) TV Commercial Contest," involving more than 7,600 independent entries, will debut his winning beer commercial on "Late Night with Conan O'Brien." Guerrero was awarded the contest's grand prize for his "Guys Night Out" commercial at the Sundance Film Festival. Jim Koch, brewer and founder of Sam Adams, actor and founder of Project Greenlight(R), Matt Damon, and producer Chris Moore, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of LivePlanet, Inc., participated in Guerrero's announcement. Guerrero's winning commercial "Guys Night Out" features young guys partying at a bar. But, rather than focusing on an attractive female dancing, the guys are "hooting and hollering" for the Sam Adams beer pouring from the tap. The commercial's debut on Conan O'Brien Conan Christopher O'Brien (born April 18, 1963)[1] is an Emmy-winning American comedian, writer and television personality best known as host of NBC's late-night talk/variety show Late Night with Conan O'Brien. includes a 15-second introducing Guerrero, followed by his 30-second spot. In addition, "Guys Night Out' will air on VH1 and can be viewed starting March 22nd on the Sam Adams web site, www.samadams.com. Guerrero's vision for "Guys Night Out' is on par with what young men view as their ideal night out with the guys. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new poll conducted by RoperASW/Sam Adams, 21-34 year-olds agree that "hanging out with friends drinking your favorite beer" is the ideal guys night out. A close second was attending a sporting event, followed by going to a concert. Just as Guerrero's spot shows, there was less interest in going to a gentlemen's club A Gentlemen's club is a members' private club originally designed for male members of the English upper class. Today, however, they are generally more open about the gender and social status of their potential members. . Guerrero received a $100,000 production budget and the opportunity to direct his original commercial with Chris Moore, founder of Project Greenlight and producer of a number of popular movies including American Pie I and II. Guerrero, who currently works at The Coffee Bean coffee bean see sesbania. in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , was also paid a stipend sti·pend n. A fixed and regular payment, such as a salary for services rendered or an allowance. [Middle English stipendie, from Old French, from Latin st to direct the commercial. Originally from Arizona, he moved to LA to pursue his dream of filmmaking film·mak·ing n. The making of movies. . "I feel like I have won the golden ticket," exclaimed Guerrero. "Sam Adams' contest has given me the opportunity to pursue my dream in filmmaking-not to mention my passion for drinking good beer." According to Moore and Koch, winning the "Brew It Yourself" contest was no small accomplishment. More than 8,000 people registered for the contest at www.projectgreenlight.com, and, of that number, exactly 7,614 submitted original concepts for a 30-second Sam Adams' television commercial. "Sam Adams champions philosophies that are also shared by Project Greenlight -- breaking the established rules to create something truly innovative. Together, we introduced the `Brew It Yourself' contest, which was about independent thinking and helping people with great ideas get to the next level," said Jim Koch. "Working with Marco on the production of his original Sam Adams commercial is just the beginning. We hope to help him and many other aspiring, creative people get to the next level." About The Boston Beer Company The Boston Beer Company (NYSE: SAM) is an American brewing company founded in 1985 by Jim Koch in Boston, USA. The beers were originally contract brewed by the Pittsburgh Brewing Company, though today, more than 60% of its beer is produced at the company's Cincinnati brewery. The Boston Beer Company is America's leading brewer of world-class beer. Founded in 1984 by sixth-generation brewer Jim Koch, the Company has won more than 200 international awards for its better-tasting beers. Samuel Adams Boston Lager(R) is the Company's flagship brand, celebrated worldwide for its high-quality ingredients and traditional brewing techniques. The result is a beer renowned by drinkers for its full flavor, balance, complexity, and consistent quality. For more information, visit the web site at www.samadams.com. About Project Greenlight PROJECT GREENLIGHT was launched in September 2000 and is a joint venture with LivePlanet, Miramax Films and Television, HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy . Sam Adams is the exclusive sponsor of Project Greenlight. It consists of an online community that holds a screenwriting contest where the winning writer gets to make their film with a guaranteed minimum budget of $1 million and distribution in theaters by Miramax Films, and a television series produced by Miramax Television for HBO. www.projectgreenlight.com. Keyword: Project Greenlight. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.032002/bb10 |
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