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Salesforce.com introduces Spring '04.


Salesforce.com Salesforce.com (NYSE: CRM) is an on-demand Customer Relationship Management (CRM) solution vendor. History
Origins
Salesforce.com was founded in 1999 by former Oracle executive Marc Benioff.
, a provider of ondemand customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) services, recently announced the immediate availability and deployment of salesforce.com Spring'04, a customizable CRM solution, to 9,500 customers and 140,000 subscribers worldwide. The latest release of salesforce.com's CRM service introduces custom tabs and new application modules that allow business administrators to adapt CRM to precisely meet specific business and industry needs. Business administrators can create custom tabs on demand using the new salesforce.com Studio, a point-and-click point-and-click
adj. Computer Science
Allowing the activation of commands by moving the cursor over certain areas or icons and clicking a pointing device: a webpage with point-and-click access to other sites. 
 customization suite that supports the extension of all aspects of salesforce.com to match vertical requirements. Spring'04 also includes the sforce 3.0 on-demand On-Demand refers to a service or feature which addresses the user's need for instant gratification and immediacy of use. In most cases the value proposition for an on-demand service is wrapped up in the fact that the user or consumer of the service avoids a significant up-front  platform to give developers programmatic pro·gram·mat·ic  
adj.
1. Of, relating to, or having a program.

2. Following an overall plan or schedule: a step-by-step, programmatic approach to problem solving.

3.
 control of CRM customization, integration and extension. The company states that with Spring'04, on-demand CRM is now more customizable than client/server software.

[ILLUSTRATION OMITTED]

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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:New Products
Publication:Customer Interaction Solutions
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 1, 2004
Words:138
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