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Salesforce.com and Sybase Extend Relationship to Deliver Enterprise-Class CRM Analytics.


Business Editors/High-Tech Writers

NEW YORK--(BUSINESS WIRE)--Feb. 25, 2004

Salesforce.com and Sybase integrate technologies to provide real-time

customer intelligence and business insight with Sybase IQ Sybase IQ, formally Sybase Adaptive Server IQ, is a relational database software system used for data warehousing, produced by the Sybase corporation. Features ,

Replication Server Replication Server is a Sybase product to provide bi-directional, heterogeneous replication, and synchronization across enterprise, client/server, desktop, and mobile systems. , and sforce on demand platform

Salesforce.com, the global leader in customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) services, and Sybase, Inc. (NYSE NYSE

See: New York Stock Exchange
:SY), a leading provider of enterprise infrastructure and mobile software, today announced plans to further integrate salesforce.com and Sybase(R) technologies including Sybase IQ and Sybase Replication Server(R). The planned integration will be completed through sforce, the on demand platform that powers the market-leading salesforce.com service for over 9,000 customers worldwide.

Through the alliance, organizations will be able to populate To plug in chips or components into a printed circuit board. A fully populated board is one that contains all the devices it can hold.  Sybase IQ's highly scalable analytics engine with real-time customer data from salesforce.com's market-leading on demand CRM service. With this integrated technology, companies will be able to analyze customer behavior and demographics to make real-time decisions that maximize business opportunities. Additionally, Sybase Replication Server provides simplified data movement, reduced database downtime, and allows enterprises to achieve business continuity for "always available" systems.

This new level of cooperation extends salesforce.com's existing partnership, including sforce-enabled mobile technology integration, with Sybase subsidiary iAnywhere Solutions iAnywhere Solutions, Inc., a subsidiary of Sybase, Inc., (NYSE: SY) is a software company specializing in mobility (mobile computing), management and security and enterprise caliber database software. . By using the on demand capabilities of sforce, iAnywhere's Mobile Sales for salesforce.com enables users to read, modify, and create key salesforce.com data at anytime, from any location using Pocket PC or Palm OS handheld devices. This solution enables maximum productivity at the point of customer interaction, increasing the relevancy and power of customer information and enabling the Unwired Enterprise Unwired enterprise is a term used to refer to tools and server products for thick offline mobile client applications that extend enterprise applications to a variety of small and big devices in use by mobile workforce.  -- fast, reliable access to useful and relevant information when and where it's needed -- whether in the office or on the road.

"The on demand model for CRM is capturing the hearts and minds of enterprises everywhere," said John Chen, chairman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and president, Sybase, Inc. "The expansion of this relationship is designed to provide enterprises with the information they need to make critical business decisions quickly and at the lowest possible cost. We are excited to partner with a leading provider of on demand CRM to deliver superior CRM analytics allowing valuable and actionable information to be delivered to customers when and where they need it."

"Salesforce.com has achieved its leadership position through a relentless commitment to the success of its 9,000 customers," said Marc Benioff Marc Benioff (b. 1964) is Chairman & CEO of Salesforce.com, a leading CRM company he founded in March 1999. Born Marc Russell Benioff on September 25, 1964 in San Francisco, California USA. , chairman and CEO of salesforce.com. "The power of the sforce on demand platform means that we are able to further this mission through our deep integration with Sybase, and so enable our customers to achieve the highest level of insight into customer interactions and the strongest information for their critical business decisions."

Powered by sforce, the world's first on demand application platform, salesforce.com delivers on demand CRM services to over 9,000 companies around the world. Sybase IQ manages even the largest enterprise data warehouses efficiently and economically, without sacrificing data security, availability, system reliability and scalability. With the addition of Sybase Replication Server, the integration of the products is designed to ensure a high degree of data availability Refers to the degree to which data can be instantly accessed. The term is mostly associated with service levels that are set up either by the internal IT organization or that may be guaranteed by a third party datacenter or storage provider.  and extend the strong analytic capabilities already provided by salesforce.com to deliver an enterprise-class solution that companies can use within their organizations to make better business decisions.

About Sybase, Inc.

Celebrating 20 years of innovation, Sybase enables the Unwired Enterprise for customers and partners by delivering enterprise and mobile software solutions for information management, development and integration. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web site: http://www.sybase.com.

About salesforce.com

Salesforce.com is the global leader in on demand customer relationship management (CRM) services. It offers the award-winning salesforce.com family of on demand solutions for integrated sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , customer service and support, marketing automation, document management, contract management, and analytics to help companies meet the complex challenges of global customer communication. It has also introduced sforce 2.0, the salesforce.com on demand application server that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce 2.0 allows developers to rapidly create, build and deploy new on demand applications that are hosted by salesforce.com. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
TMC The Movie Channel
TMC Traffic Management Center
 Labs, Top 10 CRM Implementation from Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , InfoWorld's 2001 CRM Technology of the Year, Forbes Magazine's "Best of the Web" and a Webby See WBI.  Business Award. The company has more than 9,000 customers and 130,000 subscribers running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with offices in Europe and Asia. For more information please visit www.salesforce.com or call 1-800 NO-SOFTWARE.

Sybase, iAnywhere, iAnywhere Solutions, and Replication Server are registered trademarks of Sybase, Inc. or its subsidiaries. Salesforce.com is a registered trademark of salesforce.com, inc., San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
. Other names used may be trademarks of their respective owners.

Special Note: Statements concerning Sybase's new business relationships and related products are by nature forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technological changes, availability and quality of third party products, competitive factors and unanticipated delays in scheduled product availability. Some of the risks are detailed from time to time in Sybase's Securities and Exchange Commission filings, copies of which can be viewed on Sybase's web site.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 25, 2004
Words:935
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