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Salesforce.com Purchases Sendia.


On-demand On-Demand refers to a service or feature which addresses the user's need for instant gratification and immediacy of use. In most cases the value proposition for an on-demand service is wrapped up in the fact that the user or consumer of the service avoids a significant up-front  CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  provider Salesforce.com, inc. has announced the next generation of mobile applications with AppExchange Mobile through its acquisition of Sendia Corporation for $15 million in cash. The combination of the AppExchange on-demand platform with mobile technology from Sendia will mobile-enable more than 60 on-demand applications that are currently available on the AppExchange. Using AppExchange Mobile, all current and future AppExchange partners will be able to quickly and easily extend their on-demand applications to any mobile device with no extra development cost or complexity. AppExchange Mobile breaks the wireless application logjam log·jam  
n.
1. An immovable mass of floating logs crowded together.

2. A deadlock, as in negotiations; an impasse.

Noun 1.
 for customers and reduces challenges associated with developing mobile applications, the need to develop for multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. , and the cost and complexity of developing and deploying mobile applications. Today, ISVs and developers have to develop applications across multiple platforms and multiple operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap.  for use with multiple carriers, causing extended development, testing and QA cycles. AppExchange Mobile provides developers with a new model: Now, developers can write an application once on the AppExchange on-demand platform and have it run on any mobile device, as well as any Web-enabled PC, without additional coding. Sendia President and COO (Cell Of Origin) See mobile positioning.  Alex Klyce has been named senior VP and general manager of the AppExchange Mobile Business Unit for salesforce.com.

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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Customer Inter@ction NEWS; Sendia Corporation
Author:Schelmetic, Tracey E.
Publication:Customer Interaction Solutions
Article Type:Brief article
Geographic Code:1USA
Date:Jun 1, 2006
Words:210
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