Sales of Emerita Products Soar After Mention of Natural Progesterone Cream on Oprah Winfrey Show.

Business Editors/Health & Medical Writers

PORTLAND, Ore.--(BW HealthWire)--March 5, 2002

From Oprah's mouth to the world's ears, or so it seems when the reigning queen of daytime television mentions products on her show.

After Christiane Northrup, M.D., a guest on the Oprah Winfrey Show, recommended that viewers try natural progesterone cream for menopausal symptoms, sales tripled for Emerita(R) and WGF(R) natural progesterone cream marketed by Transitions for Health, Inc.

Pro-Gest(R)Body Cream has been marketed by Transitions for Health, Inc., of Portland, Ore., for the past 23 years. It is sold at the retail level under the Emerita brand and through physicians and other health care practitioners under the WGF label. Pro-Gest is the leading natural progesterone cream sold in the United States.

On Thursday, Feb. 7, Dr. Northrup told Winfrey's viewing audience of 5.5 million that natural progesterone cream can help "put the brakes" on symptoms of estrogen dominance. Hormonal imbalances, particularly too much estrogen during perimenopause and menopause, can produce a variety of unfavorable symptoms including mood swings, lethargy, heart palpitations, aching, sore joints and insomnia.

Dr. Northrup authored the best-selling book, "The Wisdom of Menopause," and refers to Pro-Gest(R)Cream in her chapter on Hormone Replacement.

"It's taken years for this message to reach the mainstream audience," said Sharon MacFarland, Transitions for Health's CEO. "Dr. Northrup is a pioneer in women's health and wellness and a long time proponent of natural progesterone. It is a great service to women for the Oprah Winfrey Show to offer a forum for the dissemination of this information," she continued.

MacFarland further said that the time has come for natural health products to play a key role in managing symptoms of perimenopause and menopause.

"There are 42 million women between the ages of 45 and 60 so this represents a very large need," she concluded.

With headquarters in Portland, Ore., Transitions for Health is a 23-year-old natural products company that offers an array of wellness products targeted to women. TFH's products are marketed under the Emerita and Women's Group Formula brands and are sold to consumers through natural products retailers, healthcare practitioners and the TFH web site. The Transitions for Health Women's Institute offers no-cost information on women's health issues. For more information, visit www.transitionsforhealth.com or call 1-800-648-8211.