Sales in the US Nail Color & Care Market Reached $754 Million a Decline of 9%.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c40262) has announced the addition of Nail Color and Care in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to their offering. The nail color and care market totaled $754 million in 2005 in current prices, declining 9% from sales in 2000 of $830 million, including estimates for Wal-Mart and prestige channels. All sectors covered in this report except for nail implements have suffered losses. Particularly hard hit were the nail polishes, treatments, and accessories segment, which fell some 13% between 2000 and 2005, and the polish remover segment, which lost more than 18% over the review period. It is predicted that as these trends continue, the market will either sustain a flat sales level or resume its decline through 2010. Despite this, the market retains its core customers. Over four in five teenage girls use nail polish, compared to nearly two-thirds of adult women, making teens the main consumer in the market. As such, manufacturers market a range of colors not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed. See also: Color and style that appeal to teenagers' exploratory natures. Additionally, the growing ethnic population in the U.S., and their increasing purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. , has fueled the expanding cosmetic sector. As such, a few nail color and care manufacturers cater to the specific nail color needs of Hispanics, blacks, and Asians, although not nearly to the degree that they cater to teens, and the general population. This analysis of the nail color and care market finds that attention to innovation, particularly convenience and products with multiple functions, such as beauty and health, and the continued patronage of teens will help decelerate de·cel·er·ate v. de·cel·er·at·ed, de·cel·er·at·ing, de·cel·er·ates v.tr. 1. To decrease the velocity of. 2. losses, and the market may turn around if retailers expand their ethnic product lines. This report includes six years of specific sales data, providing a factual and impartial Favoring neither; disinterested; treating all alike; unbiased; equitable, fair, and just. presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development. Nail Color and Care is defined as follows: --Nail polishes, treatments, and accessories--enamel (polish, gloss), treatment and accessories (nail strengtheners, top coats, base coats, cuticle cuticle /cu·ti·cle/ (ku´ti-k'l) 1. a layer of more or less solid substance covering the free surface of an epithelial cell. 2. eponychium (1). 3. a horny secreted layer. care) --Artificial nails--nail tip kits, press-on nails and acrylic nails, nail art --Nail implements--cuticle trimmers, nail clippers A nail clipper or nail trimmer is a mechanical device used to trim fingernails and toenails. Nail clippers are usually made of metal. Two common varieties are the plier type and the lever type. Both are common household objects. , emery boards emery board n. A nail file consisting of a strip of cardboard coated with powdered emery. emery board Noun a strip of cardboard coated with crushed emery, for filing one's fingernails --Nail polish removers--removers in all forms, bottles, and pre-moistened sponges or pads This definition does not include any products or services purchased at professional salons/retail outlets. Companies Mentioned --Revlon --L'Oreal --Kiss Products, Inc. --Pacific World Corporation --Del Laboratories, Inc. --Kiss Products, Inc. --Markwins International --Revlon --Swabplus --Sally Hansen --Rimmel --Estee Lauder --Avon --Loreal --O.P.I --JESSICA For more information visit http://www.researchandmarkets.com/reports/c40262 |
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