Sales for Green Tea Increased by 30% in the Canadian Market.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c39567) has announced the addition of Hot Drinks in Canada to their offering. Our Hot Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (1999-2004), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2009 illustrate how the market is set to change. Product coverage includes: coffee, tea and other hot drinks Data coverage: market sizes (historic and forecasts), company shares and brand shares Why buy this report? - Get a detailed picture of the hot drinks industry - Pinpoint growth sectors and identify factors driving change - Understand the competitive environment, the market's major players and leading brands - Use five-year forecasts to assess how the market is predicted to develop With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. to help drive informed strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . Topics Covered 1. EXECUTIVE SUMMARY 2. HOT DRINKS SALES - 2.1 Market Performance - 2.2 Competitive Environment - 2.3 Leading Company Profile: Van Houtte Van Houtte Inc. (TSX: VH) is a company based in Montreal, Quebec, Canada that processes, distributes and sells coffee and related products. France-born Albert-Louis Van Houtte (1877–1944)[1] emigrated to Canada in 1912. Inc - 2.4 Retail Distribution - 2.5 Retailer Activity and Private Label Trends - 2.6 Forecast Market Performance 3. COFFEE - 3.1 Sector Performance - 3.2 Coffee Pods Performance 4. TEA - 4.1 Sector Performance 5. OTHER HOT DRINKS - 5.1 Sector Performance 6. DEFINITIONS Summary Retail hot drinks limps along with the exception of a few premium niches At first glance, the hot drinks performance might seem to be exceptionally good, with current value growth in 2005 strong. However, this obscures the fact that overall volume growth was slow, and most of the major product areas saw slow, flat or negative growth. The value of the market is being overwhelmingly propelled by three premium areas: fresh coffee beans, green tea and herbal tea. The rest of hot drinks is mired mire n. 1. An area of wet, soggy, muddy ground; a bog. 2. Deep slimy soil or mud. 3. A disadvantageous or difficult condition or situation: the mire of poverty. v. in commodity status, with the low growth, general dearth of innovation and shrinking mark-ups that this status implies. Tea enjoys a youth-fueled rebirth Who could have expected this? In 2001, when the sector was seeing flat volume growth and was faced with an ageing demographic, who could have expected that tea would suddenly become young and "hip" again? Long the domain of staid Orange Pekoe, Earl Grey and English Breakfast, the tea aisles in Canada have seen a burgeoning array of new, almost bewildering be·wil·der tr.v. be·wil·dered, be·wil·der·ing, be·wil·ders 1. To confuse or befuddle, especially with numerous conflicting situations, objects, or statements. See Synonyms at puzzle. 2. tea varieties, including green, oolong oo·long n. A dark Chinese tea that has been partially fermented before drying. [Chinese (Mandarin) w , rooibos rooibos Noun S African a kind of tea made from the leaves of a South African wild shrub Also called: (rooibos tea (bush tea) [Afrikaans rooi red + bos bush] Noun 1. , white tea, chai and an expanding number of herbal teas. According to a recent study by the Tea Council of Canada, this is also where the young people are heading: over 50% of young tea drinkers are drinking green or herbal teas. Non-black tea, because of its exoticism ex·ot·i·cism n. The quality or condition of being exotic. exoticism the condition of being foreign, striking, or unusual in color and design. — exoticist, n. and relaxing atmosphere, is popular with young people, particularly women, looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a milder, soothing alternative to regular coffee. Health concerns send older Canadians to their (green) teapots With the antioxidant antioxidant, substance that prevents or slows the breakdown of another substance by oxygen. Synthetic and natural antioxidants are used to slow the deterioration of gasoline and rubber, and such antioxidants as vitamin C (ascorbic acid), butylated hydroxytoluene properties of green tea well established, Canadians have become widely aware of the tea's benefits. In another Tea Council of Canada survey, 74% of respondents said that tea had some health benefits, with its antioxidants Antioxidants Substances that reduce the damage of the highly reactive free radicals that are the byproducts of the cells. Mentioned in: Aging, Nutritional Supplements antioxidants, n. being the leading health benefit mentioned. As the Canadian population ages, older consumers grow more concerned about cancer, and products that help stave off this fear are doing well. As green tea has higher antioxidant levels than black, this helped green tea see value growth of 30% in 2005. Companies Mentioned Include: - Kraft Canada Inc - Tetley Canada Inc - Nestle Canada Inc - AL Van Houtte Inc - Unilever Canada Inc - Twining twine v. twined, twin·ing, twines v.tr. 1. To twist together (threads, for example); intertwine. 2. To form by twisting, intertwining, or interlacing. 3. & Co Ltd, R - Hain Celestial Canada - Melitta Canada Inc - Lavazza SpA, Luigi - Starbucks Coffee Canada Inc - Great Atlantic & Pacific Tea Co of Canada, The - Sara Lee Coffee & Tea Ltd - Second Cup Coffee Co, The - Grace Kennedy Ontario Inc - Leika Foods Inc - Hershey Canada Inc - SmithKline Beecham Consumer Healthcare Inc For more information visit http://www.researchandmarkets.com/reports/c39567 |
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