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Sales and Marketing Guru Keith Ferrazzi Joins Forces with SalesGene to Build Sales Workstyle Management Space.

PITTSBURGH -- SalesGene Corporation, a pioneer in Sales Workstyle Management solutions, today announced Ferrazzi Greenlight and its founder, Keith Ferrazzi, will be consulting to SalesGene to help bring greater attention to the entire Sales Workstyle Management category.

Ferrazzi brings a wealth of practical marketing and business experience to SalesGene. As chief marketing officer (CMO) of Deloitte Consulting, Ferrazzi co-founded and was among the earliest leaders of the firm's Customer Relationship Management Practice, which developed into one of the most successful technology practices at the firm and within the CRM industry. He also served as CMO of Starwood Hotels, overseeing all marketing activities for global brands such as Sheraton, Westin, The Luxury Collection, St. Regis and W Hotels. Keith Ferrazzi is currently CEO of Ferrazzi Greenlight and is the best-selling author of Never Eat Alone.

"The development of close relationships with customers and partners and a tighter alignment of sales and marketing activities are the foundations of successful sales organizations. Companies need to embrace products and solutions that support the fast-paced, results-oriented work style of the most successful sales representatives. I look forward to working with SalesGene to define and champion the Sales Workstyle Management category of services and solutions," said Keith Ferrazzi.

SalesGene's Advisory Board brings together some of the industry's experts in sales execution and sales training. Ferrazzi, who has been called one of the world's most "connected" individuals by both Forbes and Inc. magazines, will join a roster of advisories that includes Michael Bosworth, John Holland and Gabor Burt.

"Keith Ferrazzi brings a tremendous wealth of practical business experience to SalesGene, having led marketing organizations for some of the world's most prestigious brands," said Razi Imam, CEO and co-founder of SalesGene. "His expertise in tackling marketing and sales challenges will be invaluable to SalesGene as we advance the concept of Sales Workstyle Management."

About SalesGene

SalesGene is the pioneer in Sales Workstyle Management. Built by salespeople for salespeople, the company is the first to directly address needs of individual salespeople. SalesGene maximizes a salesperson's selling time, drives them to action and delivers results. The company is privately held with headquarters in Pittsburgh, Pa. Please visit for more information.
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Publication:Business Wire
Date:May 8, 2006
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