Sales OnLine Direct and News Alert Sign Agreement to Offer Visitors A Comprehensive Financial Website -- Site to Launch: 1St Week in February.

Business Editors

WORCESTER, Mass.--(BUSINESS WIRE)--January 31, 2000

Sales OnLine Direct, Inc. (OTC BB:PAID), today announced that it will offer its visitors real-time financial and business news through News Alert, Inc., a comprehensive source for stock quotes and charts, news, financial analysis, portfolios and investment research. Additional features, such as message boards and online trading will be available from the site in the future. &uot;This new financial site will help to provide the 'stickiness factor' for the companies new collectibles portal located at www.collectingexchange.com,&uot; stated Greg Rotman CEO of Sales OnLine Direct.

The agreement allows Sales OnLine Direct to provide its customers with business and financial news from Business Wire, CBS CORP (NYSE:CBS) MarketWatch, Corporate Financials Online, M2 Newswire, Motley Fool Wire, PR Newswire, and PrimeZone Media Network, as well as headlines from across the Web, collected by Sales OnLine Direct's team of editors.

In addition to being able to retrieve the latest headlines and news stories by ticker symbol, company name and keyword, Sales OnLine Direct's visitors will be able to register for and personalize their news selection to track specific topics of interest. Using News Alert's technology, Sales OnLine Direct's visitors will be able to customize their news selections for immediate, e-mail or desktop delivery.

&uot;Business news is one of the most used applications on the Web, and News Alert has developed the best application for staying on top of current news. In addition to the benefits our community receives for this free service, advertising on the site has sold out pre-launch,&uot; said Greg Rotman, CEO of Sales OnLine Direct. &uot;News Alert's superior technology allows Sales OnLine Direct customers the critical business information they need through the creation of what we believe will be the Web's best commingled business news wire.&uot;

About Sales OnLine Direct

In a year-long effort focusing its strengths in technology and development, Sales OnLine Direct has created a first of its kind portal for the Collectibles industry. Yesterday, the company unveiled the portal as phase one of three. Located at www.collectingexchange.com the portal is positioned as the premier educator for the collectibles community. The site's tools provide extensive information that will allow collectors to make informed decisions about authenticity and where to buy or sell. The portal is a collectibles marketplace linking top collectible sites such as Ebay (Nasdaq:EBAY), Greg Manning (Nasdaq:GMAI) and Amazon (Nasdaq:AMZN) to buyers and sellers from around the world. Information provided on this site will, in turn, promote confidence in transactions, thus increasing the opportunity for online purchases and sales of collectibles.

Sales OnLine Direct also has three other primary segments, Rotman Auction, Inc. (&uot;Rotman Auction&uot;) is a full service consignment auction house which provides a full range of services to sellers and buyers including live on-line bidding of premier collectibles, consignment services, authentication of merchandise, digital photography, and the purchase and sale of authentic memorabilia. Worldwide Collectors Digest, Inc. (&uot;WWCD&uot;) is engaged in E-commerce and Web Hosting for small and medium size collectible companies. Internet Collectibles is the wholesale and retail collectibles division, which engages in the business of buying, warehousing, distributing, marketing and selling collectibles.

About News Alert

News Alert, established in 1991, is a leading provider of co-branded and outsourced content solutions to prominent financial and banking institutions, media companies, and corporations. The company's clients include Dow Jones &Co. (NYSE:DJ), Lexis-Nexis, Data Broadcasting Corp. (Nasdaq:DBCC), Datek Online, Charles Schwab International (NYSE:SCH), CBS MarketWatch (Nasdaq:MKTW), Dreyfus, PriceWaterhouseCoopers, MarketGuide (Nasdaq:MARG), and many others.

In addition, News Alert's home site, www.newsalert.com, ranks among the Top 20 Business and Investment Resource sites on the Internet, attracting almost half a million unique visitors per month. Snap.com has recognized News Alert with an Editors' Choice award as a top business and money news site.

www.collectingexchange.com's new Stock Site will provide quotes on thousands of companies, including: America Online (NASDAQ:AOL), Amazon (NASDAQ:AMZN), Oracle Corp. (NASDAQ:ORCL) , Dell (NASDAQ:DELL), MCI Worldcom (NASDAQ:WCOM), SDL Inc. (NASDAQ:SDLI), DoubleClick (NASDAQ:DCLK), Check Point (NASDAQ:CHKP), KLA-Tencor Corp. (NASDAQ:KLAC), General Electric (NYSE:GE), CMG Information (NASDAQ:CMGI), Infospace.com (NASDAQ:INSF), InfoSystems (NASDAQ:INFY), Commerce One (NASDAQ:CMRC), Ariba (NASDAQ:ARBA), Juniper Network (NASDAQ:JNPR), Qualcomm (NASDAQ:QCOM), Allergan (NYSE:AGN), Sapient Corp. (NASDAQ:SAPE), Xilinx (NASDAQ:XLNX), Phone.com (NASDAQ:PHCM), Broadvision (NASDAQ:BVSN), NTL Inc. (NASDAQ:NTLI), Adobe Systems (NASDAQ:ADBE), Intuit (NASDAQ:INTU), Applied Micro (NASDAQ:AMCC), Teradyne Inc. (NYSE:TER), Vodafone Airtouch (NYSE:VOD), Exodus Communications (NASDAQ:EXDS), Legato Systems (NASDAQ:LGTO), RF Micro Devices (NASDAQ:RFMD), Texas Instruments (NYSE:TXN), Mindspring (NASDAQ:MSPG), Echostar Communications (NASDAQ:DISH), Lycos (NASDAQ:LCOS), Cisco (NASDAQ:CSCO), Abercrombie &Fitch (NYSE:ANF), United Technology (NYSE:UTX), Capital One Fin'l (NYSE:COF), Lexmark (NYSE:LXK), E Trade Group (NASDAQ:EGRP), Charles Schwab (NYSE:SCH), Tellabs Inc. (NASDAQ:TLAB), Qwest Communic (NASDAQ:QWST), RealNetworks (NASDAQ:RNWK), VISX (NYSE:VISX), Qualcomm (NYSE:QCOM), Metromedia (NYSE:MFNX), CMGI Inc. (NASDAQ:CMGI), Wal-Mart (NYSE:WMT), EMC CORP. (NYSE:EMC) , Best Buy (NYSE:BBY), Lucent (NYSE:LU), CNET Inc. (NASDAQ:CNET), Intel (NASDAQ:INTC), eBay (NASDAQ:EBAY), International Business Machines (NYSE:IBM), Microsoft (NASDAQ:MSFT), Sun Microsystems (NASDAQ:SUNW), Solectron (NYSE:SLR), Yahoo NasdaqNM:YHOO), Ameritrade (NasdaqNM:AMTD), DLJ Direct (NYSE:DLJ), Merrill Lynch (NYSE:MER), Paine Webber (NYSE:PWJ), Dean Witter (NYSE:MWD), Chase Manhattan (NYSE:CMB), TMP Worldwide (NASDAQ:TMPW) and Nortel (NYSE:NT).

This release contains forward-looking statements with the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Although the Company believes that the expectations reflected in the forward-looking statements and assumptions, upon which forward-looking statements are based, are reasonable and it can give no assurance that, such expectations and assumptions will prove to have been correct.