Sales OnLine Direct Launches a Comprehensive Financial Website.

Business/Technology Editors

WORCESTER, Mass.--(BUSINESS WIRE)--Feb. 1, 2000

Sales OnLine Direct, Inc. (OTC BB:PAID), announced today that it is offering its visitors real-time financial and business news and a comprehensive source for stock quotes, charts, news, financial analysis, portfolios and investment research.

Sales OnLine Direct's visitors will be able to register for and personalize their news selection to track specific topics of interest. In addition to being able to retrieve the latest headlines and news stories by ticker symbol, company name and keyword, visitors will be able to customize their news selections for immediate, e-mail or desktop delivery.

Sales OnLine Direct is providing customers with business and financial news from Business Wire, CBS CORP (NYSE:CBS) MarketWatch, Corporate Financials Online, M2 Newswire, Motley Fool Wire, PR Newswire, and PrimeZone Media Network, as well as headlines from across the Web. Additional features, such as message boards and online trading will be available from the site in the future.

&uot;Business news is one of the most used applications on the Web, and this is the best application for staying on top of current news. In addition to the benefits our community receives from this free service, advertising on the site has sold out pre-launch. The new financial website not only enhances the portal but also was built as a standalone component. The company has the ability to deploy this technology on any portal we build,&uot; said Greg Rotman, CEO of Sales OnLine Direct.

A recent Report from Forrester Research, Inc. (Nasdaq:FORR) predicts that 57% of all online ad spending will flow to vertical sites and affiliate networks by 2004 as more retailers seek greater returns from their investments. &uot;There is a sea of change underway in spending for online marketing,&uot; said Charlene Li, senior analyst in Media &Entertainment Research at Forrester. &uot;Companies love the visibility that America Online (NASDAQ:AOL), and Yahoo (NasdaqNM:YHOO), deliver, but they need a much higher customer acquisition rate than these broad-based portals can offer. To realize some return from their Internet ad spending, retailers are demanding pay-for-performance deals that only vertical portals and affiliates can deliver. This is where the ad dollars will go over the next five years.&uot;

The company believes that micro-portals will ultimately play the lead role in vertical markets. Sales OnLine Direct has spent the last year acquiring the staff and the tools to build these portals and recently launched the first company owned portal, www.collectingexchange.com. &uot;The response to the new site has been overwhelming. We have received many inquiries from other companies to develop their portals and we see this as a major source of potential revenue. The future of our company has never looked brighter,&uot; said Greg Rotman, CEO of Sales OnLine Direct.

The New Site is Located at: http://www.collectingexchange.com/finance/index.shtml

www.collectingexchange.com's new Stock Site will provide quotes on thousands of companies, including: America Online (NASDAQ:AOL), Amazon (NASDAQ:AMZN), Oracle Corp. (NASDAQ:ORCL) , Dell (NASDAQ:DELL), MCI Worldcom (NASDAQ:WCOM), SDL Inc. (NASDAQ:SDLI) , DoubleClick (NASDAQ:DCLK), Check Point (NASDAQ:CHKP), KLA-Tencor Corp. (NASDAQ:KLAC), General Electric (NYSE:GE), CMG Information (NASDAQ:CMGI), Infospace.com (NASDAQ:INSF), InfoSystems (NASDAQ:INFY), Commerce One (NASDAQ:CMRC), Ariba (NASDAQ:ARBA), Juniper Network (NASDAQ:JNPR), Qualcomm (NASDAQ:QCOM) , Allergan (NYSE:AGN), Sapient Corp. (NASDAQ:SAPE), Xilinx (NASDAQ:XLNX), Phone.com (NASDAQ:PHCM), Broadvision (NASDAQ:BVSN), NTL Inc. (NASDAQ:NTLI), Adobe Systems (NASDAQ:ADBE), Intuit (NASDAQ:INTU), Applied Micro (NASDAQ:AMCC), Teradyne Inc. (NYSE:TER), Vodafone Airtouch (NYSE:VOD), Exodus Communications (NASDAQ:EXDS), Legato Systems (NASDAQ:LGTO), RF Micro Devices (NASDAQ:RFMD), Texas Instruments (NYSE:TXN), Mindspring (NASDAQ:MSPG), Echostar Communications (NASDAQ:DISH), Lycos (NASDAQ:LCOS), Cisco (NASDAQ:CSCO), Abercrombie &Fitch (NYSE:ANF), United Technology (NYSE:UTX), Capital One Fin'l (NYSE:COF), Lexmark (NYSE:LXK), E Trade Group (NASDAQ:EGRP), Charles Schwab (NYSE:SCH), Tellabs Inc. (NASDAQ:TLAB), Qwest Communic (NASDAQ:QWST), RealNetworks (NASDAQ:RNWK), VISX (NYSE:VISX), Qualcomm (NYSE:QCOM), Metromedia (NYSE:MFNX), CMGI Inc. (NASDAQ:CMGI), Wal-Mart (NYSE:WMT), EMC CORP. (NYSE:EMC) , Best Buy (NYSE:BBY), Lucent (NYSE:LU), CNET Inc. (NASDAQ:CNET), Intel (NASDAQ:INTC), eBay (NASDAQ:EBAY), International Business Machines (NYSE:IBM), Microsoft (NASDAQ:MSFT), Sun Microsystems (NASDAQ:SUNW), Solectron (NYSE:SLR), Yahoo NasdaqNM:YHOO), Ameritrade (NasdaqNM:AMTD), DLJ Direct (NYSE:DLJ), Merrill Lynch (NYSE:MER), Paine Webber (NYSE:PWJ), Dean Witter (NYSE:MWD), Chase Manhattan (NYSE:CMB), TMP Worldwide (NASDAQ:TMPW) and Nortel (NYSE:NT).

This release contains forward-looking statements with the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Although the Company believes that the expectations reflected in the forward-looking statements and assumptions, upon which forward-looking statements are based, are reasonable and it can give no assurance that, such expectations and assumptions will prove to have been correct.