Sales OnLine Direct Enhances Its Position in the Collecting Community Through CollectingChannel Acquisition.

Business/Technology Editors

WORCESTER, Mass--(BUSINESS WIRE)--Dec. 20, 2000

"The key to success in the collecting space lies in tapping the passion of the collectors themselves," said Greg Rotman, CEO of Sales OnLine Direct (OTC BB: PAID) (the "Company"). To that end, Sales OnLine Direct added a very special component to its already-potent online presence with the recent acquisition of http://collectingchannel.com.

In addition to CollectingChannel's obvious assets -- eight category-based macro-channels; a massive library of video footage and photographs; a full menu of collecting services; and much more -- Sales OnLine Direct was also able to maintain the extensive network of user support from the community which CollectingChannel has been cultivating for years.

Credit for the seamless transition of the community resources is largely due to Ron McCoy, the man who has overseen the full spectrum of community relationships for CollectingChannel since day one. A retired public school teacher currently residing in Tulsa, Oklahoma, McCoy spent seven years at Prodigy Classic, then designed a site and managed its collecting community, including message boards and chat rooms, before joining CollectingChannel.com. The part-time antique dealer and avid collector now serves as Community Director under the Sales OnLine Direct banner.

"The Internet is a dynamic and rapidly evolving environment and I'm pleased to be a part of its ultimate destination and resource for collectors," said McCoy. "We are pioneers in the midst of a fast developing trend, truly mixing the old and the new -- antiques/collectibles and computers."

"Our Collecting Community provides the opportunity for groups of people who share a passion for collecting to post on a message board or gather in a chat room," added McCoy. "Thus, they can participate daily in conversations, meet new people and exchange views with folks across the state or half way around the world. It's that power of a shared purpose that binds people together into a community -- our equivalent of a town square."

The CollectingChannel Message Board offers a full range of commentary on a wide variety of collecting-related topics, and its Chat area offers moderated forums and open member discussion: Both Message Boards and Chat are open on a 24/7 basis.

McCoy also edits the popular "Antiques & Collecting Newsletter" that is distributed twice a month via email by e-mail to over 10,000 subscribers. To subscribe, send a blank email to: [e-mail]. Archives can be located at: http://topica.com/lists/antique-collect/read.

About Sales OnLine Direct: Sales OnLine Direct comprises a network of affinity portals including http://www.rotmanauction.com, http://www.collectingexchange.com and collectingchannel.com dedicated to antiques, collectibles, sports, entertainment, memorabilia and other Internet-based content of special interest to collectors. The company also assists sites such as eBay (NASDAQ: EBAY), America Online (NYSE: AOL), iSyndicate and others by providing the finest informational content for buyers and sellers of objects of interest to collectors.

About Collecting Channel: CollectingChannel.com was acquired by Sales OnLine Direct as part of its purchase of ChannelSpace. The site is an affinity portal, which features extensive coverage of all aspects of collecting from its eight micro-channels (devoted to Antiques, Entertainment, Jewelry/Gems, Stamps/Coins, Collectibles, Glass/Pottery, Toys/Dolls and Sports) to special sections devoted to auctions, video broadcasts, and price guides.

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of the Company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent Form 10-QSB and Form 10-KSB filings with the Securities and Exchange Commission.