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Saks Fifth Avenue's Snowflake Spectacle Wins Platinum Honor at Annual New York Holiday Windows Competition.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Saks Fifth Avenue Saks Fifth Avenue is a chain of upscale American department stores that is owned and operated by Saks Fifth Avenue Enterprises (SFAE), a subsidiary of Saks Incorporated. It competes in the elite luxury department store market with Neiman Marcus, Bergdorf Goodman and Barneys New  Enterprises today announced that it received a Platinum Award from Display & Design Ideas (DDI ddI and ddC: see AZT. ) Magazine in recognition of its "Snowflake Spectacle" - a light and sound show on its flagship's facade featuring 72,000 Philips LEDs that illuminate 50 giant snowflakes snowflakes

small patches of gray or white hair acquired after birth. Skin color is unchanged. See also achromotrichia, vitiligo.
 choreographed to "Carol of the Bells "Carol of the Bells" (also known as the "Ukrainian Bell Carol") was adapted from "Shchedryk" by Mykola Dmytrovych Leontovych, which was first performed in December 1916 by students at Kiev University. ."

Saks Fifth Avenue received the first-ever Platinum Exterior Trim Award for outstanding exterior store decoration in DDI Magazine's fifth annual New York Holiday Winning Windows contest. A team of editors at DDI Magazine judged Manhattan's best holiday windows and building displays based on creativity, spirit of the season and technical aspects of execution. Awards were presented on December 7th at the annual PAVE (Planning and Visual Education Partnership) gala in New York.

Fred Wilson Fred Wilson could refer to:
  • Fred Wilson (artist) -- African American conceptual artist
  • Fred Wilson (politician) -- Canadian politician
  • Fred Wilson (financier) -- New York based venture capitalist
, Chairman and Chief Executive Officer of Saks Fifth Avenue Enterprise noted, "It is an honor to receive this prestigious award from Display and Design Ideas Magazine. We are pleased to be energizing energizing,
adj giving energy to; revitalizing; rejuvenating.
 traditional holiday visuals and design with our snowflake sound and light show. This year our creative and visual team was challenged to produce not only our legendary Holiday windows, but a Snowflake Spectacle that has resulted in a groundbreaking new tradition that they made possible".

The inspiration for Saks Fifth Avenue's 2004 holiday snowflake program was the vintage snowflake photographs by famed photographer Wilson "Snowflake" Bentley. The snowflake theme was developed as a dramatic presentation requiring state-of-the-art lighting and technology systems, which led Saks to partner with Philips Electronics.

The Snowflake Spectacle light show is presented on the legendary flagship store facade every evening (Starting at 4:30pm repeating until midnight) throughout the Holiday season.

Display & Design Ideas is a monthly magazine dedicated to helping retailers maximize sales through effective store design and visual presentation. The magazine focuses on design strategies, new products and global trends and shares success stories across all retail sectors by communicating the value of successful store design among top retail executives.

Saks Fifth Avenue Enterprises, a member of the Saks Incorporated group of stores, comprises 64 stores throughout the United States, 53 Off 5th outlet stores, and saks.com, the company's e-commerce site.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 10, 2004
Words:355
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