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Sail Boston 2000 Announces First Round of Corporate Sponsorship; Confirmed Sponsors for Return of Tall Ships 'Exceeds Expectations'.

Business/Feature/Sailing Editors

BOSTON--(BUSINESS WIRE)--Jan. 5, 2000

Sail Boston 2000(R), organizers of the return of the Tall Ships to Boston in July, today listed the corporations which have committed to sponsorship of the event to date, adding that both the number and the rate at which sponsors have pledged has "exceeded expectations" of the organizers.

"We have been delighted with the extent of corporate support for the Tall Ships, but also with the speed with which so many have come forward to back the event and the city," said Dusty Rhodes, project manager, Sail Boston 2000.

Currently, sponsorship commitments total nearly $1 million. Sail Boston is also in negotiations with nearly a dozen other companies for sponsorship packages, which the organizers say should bring total sponsorship of the event to well over $1.5 million.

To date, sponsoring companies and organizations include:

American Airlines
Anheuser-Busch, Inc.
The Boston Globe
Boston.com
Boston Harbor Hotel
Boston Magazine
The Cape Cod Potato Chip Company
Champion Products
Clarke & Co.
Fidelity Investments
Filene's
FleetBoston Financial
Greater Boston Convention and Visitor's Bureau
Hutchins, Wheeler & Dittmar
Liberty Funds Group
Massachusetts Convention Center Authority
Modern Continental
The NStar Companies
Nutter, McClennen & Fish, LLP PepsiCo.
WCVB-TV Channel 5
WHDH-TV Channel 7


Sponsorship packages are typically priced at $50,000, although some corporations are contributing larger sums. Additionally, sponsorship-in-kind arrangements have been negotiated with a selection of other organizations and companies, who will provide important services for the event.

"We believe that the 1992 visit of the Tall Ships to Boston set a strong precedent for the level of support we're now seeing for the 2000 event," explained Rhodes. "In '92, the Tall Ships' visit brought more than 5 million spectators to Boston, and earned the region over $30 million in sales tax revenues. "It wasn't just a good thing for the city; it was also good for the state, the region and New England overall. Everybody wins. I believe that's why we're seeing the level of corporate backing we're enjoying now," she added.

About Sail Boston 2000

Boston is the Official United States Race Port in the Tall Ships 2000 Race Series(R), being organized by the International Sail Training Association and the American Sail Training Association to celebrate the Millennium.

Beginning in April 2000, two Tall Ship races will start from Southampton, England, and Genoa, Italy, finishing in Cadiz, Spain. The combined fleet will then race across the Atlantic to Bermuda, from where the ships will cruise in company north to Boston, making brief stops in New York City and a host of Massachusetts locations. Following the week-long Boston event, scheduled for July 11-16, the fleet will race to Halifax, Nova Scotia, and then on to Amsterdam for the conclusion of Tall Ships 2000.

Sail Boston 2000 has already received confirmation of attendance from 16 Class A ships (over 175 feet), and expects as many as two dozen from throughout the world to participate. Overall, more than 100 ships are anticipated, including the United States aircraft carrier, John F. Kennedy.
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Publication:Business Wire
Date:Jan 5, 2000
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