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SafeNet Provides Digital Rights Management Usage Guidelines; Company Leverages Anti-Piracy and DRM Expertise to Address Key Challenges Facing Online Delivery of Movies, Music, and Television.


BALTIMORE -- SafeNet, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SFNT), setting the standard for information security, today announced the immediate availability of guidelines to assist content owners and distributors in creating compelling digital content service offerings for consumers using Digital Rights Management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
) technology. These recommendations offer best practices for DRM usage to ensure the growth of digital distribution services without compromising the flexibility that consumers demand.

"While online delivery of copyrighted content is poised for tremendous growth in the years to come, this growth is heavily dependant on Adj. 1. dependant on - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress"
contingent on, contingent upon, dependant upon, dependent on, dependent upon, depending on, contingent
 the adoption of secure and easy to use DRM solutions," said Zippy Aima, Analyst, Digital Media Practice, Frost & Sullivan. "Our recent report on mobile DRM highlights consumer concerns around usability issues like consistency, interoperability and transparency. Initiatives like SafeNet's are desperately needed to help address these issues."

Content providers have never been so closely involved with mobile DRM as they currently are with next-generation mobile multimedia services. Participants in the mobile content industry value-chain are looking to enhance their DRM capabilities -both for on-net and off-net delivery of content.

"As a security specialist, SafeNet understands the usability issues that arise in the application of rights management. As an industry leader in anti-piracy and DRM solutions, we are uniquely positioned to understand the concerns of both content owners and content distributors," said Simon Blake-Wilson, managing director of DRM products, SafeNet. "We have developed DRM usage guidelines for the industry because usability is an issue that requires attention from technology providers, content distributors and content owners alike."

SafeNet DRM technology is a complete solution, offering a suite of security products and services to provide ongoing protection for digital content throughout its lifecycle. SafeNet has drawn upon its expertise in both anti-piracy and DRM to develop these DRM usability guidelines.

"With heightened consumer awareness levels, time to market is a critical consideration," said Vikrant Gandhi, Analyst, Mobile Communications, Frost & Sullivan. "Our firm's most recent research on U.S. Mobile DRM markets indicates that partnerships with leading mobile DRM solution providers such as SafeNet add tremendous value from both a technology and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  perspective for next-generation mobile content market participants."

The DRM usage recommendations provide the following guidance to provide early troubleshooting to content owners and distributors:

--Ensuring that DRM is transparent to legitimate consumers

--Enabling users to understand limits on content usage the DRM system enforces, and thus understand the rights they are purchasing

--Providing customer care capabilities to facilitate, for example, content and license recovery in the event of hard-drive failure

--Delivering an experience consistent with both traditional content usage and content usage provided by other online stores, allowing consumers to become comfortable with online content delivery

The DRM usage recommendations are available for download, free of charge, at the company's website www.safenet-inc.com/drm_usage

About SafeNet, Inc.

SafeNet is a global leader in information security. Founded more than 20 years ago, the company provides complete security utilizing its encryption technologies to protect communications, intellectual property and digital identities, and offers a full spectrum of products including hardware, software, and chips. UBS UBS Union Bank of Switzerland
UBS United Bible Societies
UBS United Blood Services
UBS United Buying Service
UBS Used Bookstore
UBS University Business Services
UBS Universal Building Society (UK)
UBS Ulaanbaatar Broadcasting System
, Nokia, Fujitsu, Hitachi, Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
, Adobe, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
, Microsoft, Samsung, Texas Instruments See TI.

(company) Texas Instruments - (TI) A US electronics company.

A TI engineer, Jack Kilby invented the integrated circuit in 1958. Three TI employees left the company in 1982 to start Compaq.
, the U.S. Departments of Defense and Homeland Security Noun 1. Homeland Security - the federal department that administers all matters relating to homeland security
Department of Homeland Security

executive department - a federal department in the executive branch of the government of the United States
, the U.S. Internal Revenue Service and scores of other customers entrust their security needs to SafeNet. For more information, visit www.safenet-inc.com.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995

The statements contained in this release, which are not historical facts, are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are subject to uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. Important factors that could cause actual results to differ materially are included but are not limited to those listed in Eracom technologies AG and SafeNet's periodic reports and registration statements filed with the Securities and Exchange Commission and neither company assumes any obligation to update information concerning its expectations.

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: SafeNet is a registered trademark of SafeNet, Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 25, 2006
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