Saatchi goes hog wild.Advertising agency M&C Saatchi LA recently landed two major accounts. Last week the J. Paul Getty Trust The J. Paul Getty Trust is the world's wealthiest art institution with an estimated endowment of $5.8 billion. Based in Los Angeles, it operates two museums: the J. Paul Getty Museum in Brentwood and the Getty Villa in Malibu, California. announced Saatchi would be its new agency, and on July 12, Petco Animal Supplies Inc. announced Saatchi would become its agency of record after the retailer put the business up for review. The Getty's two museums, the hilltop Getty Center Getty Center, art museum complex in Brentwood, Calif. operated by the J. Paul Getty Trust. It consists of six buildings on 124 acres (50 hectares) located on a spectacular promontory overlooking Los Angeles. in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and the newly reopened Getty Villa The Getty Villa in Pacific Palisades, USA, is part of the J. Paul Getty Museum. The Getty Villa is an educational center and museum dedicated to the study of the arts and cultures of ancient Greece, Rome and Etruria. in Malibu, draw more than 1.5 million visitors each year. However, the Getty also runs a research institute, a conservation organization and a foundation. Saatchi's mission is to promote all of the trust's operations, not just the artwork. The agency already has delivered work to promote "Rubens and Brueghel: A Working Relationship," and "Rubens and His Printmakers," two Getty Museum exhibitions running through Sept. 24. The project was a poster with the tagline "Rampaging Pig Tramples Man as Caped Hero Delivers Death Blow!" to showcase a Rubens painting about a boar hunt. The poster ad is currently on view in Century City and will appear in print outlets. Maurice and Charles Saatchi Charles Saatchi (born June 9, 1943) was the co-founder with his brother Maurice of the global advertising agency Saatchi & Saatchi, which became the world's biggest before the brothers were forced out of their own company in 1995. started their namesake agency in 1995, after leaving the Saatchi & Saatchi agency they founded in 1970. S&S was later renamed Cordiant and sold to Publicis Groupe, the French marketing conglomerate, for $1.9 billion in 1999. BY JOEL RUSSELL Staff Reporter |
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