Saab Automobile Gives AU-System Telematics Commission.Business Editors GOTHENBURG, Sweden--(BUSINESS WIRE)--Dec. 14, 2001 AU-System has been commissioned by Saab Automobile SAAB Automobile AB is automobile manufacturing company in Sweden, and is currently a wholly-owned subsidiary of the General Motors Corporation. SAAB is the exclusive automobile Royal Warrant Holder appointed by H.M. the King of Sweden. to help turn the company's telematics Originally coined to mean the convergence of telecommunications and information processing, the term later evolved to refer to automation in automobiles. GPS navigation, integrated hands-free cellphones, wireless communications and automatic driving assistance systems all come under the strategy into services and applications. The collaboration Working together on a project. See collaborative software. will involve AU-System providing technical and operational support as well as advice on the development of mobile services. The commission is a continuation of a previous collaboration in which AU-System helped Saab develop the car company's overall telematics strategy. "We chose to work with AU-System because their approach to telematics is based on our brand and core business. AU-System's comprehensive technical expertise will also play a big role in fulfilling our telematics strategy," says Peder Fast, telematics manager at Saab Automobile. The collaboration with AU-System, which has long experience of vehicle-related services and mobile applications, is part of Saab's strategy of introducing mobile services into the company's model range. "It'll be a challenge for AU-System to be involved in a telematics project that follows Saab's tradition of always taking the lead in creating innovative solutions for its cars," says Jan Unander, a business strategist strat·e·gist n. One who is skilled in strategy. Noun 1. strategist - an expert in strategy (especially in warfare) strategian market strategist - someone skilled in planning marketing campaigns with AU-System's telematics team in Gothenburg. "AU-System will now contribute to the speedy realisation and delivery of telematics services that will further strengthen the Saab brand." The collaboration with Saab will be the responsibility of AU-System's Gothenburg office, which apart from other things specialises in providing strategic business advice in combination with technical and systems development in the area of telematics. AU-System is also an active member of the local initiative known as Telematics Valley, under which various consulting and engineering companies work together to promote the marketing of telematics and establish the region as a world leader in this field. About AU-System AU-System is a leading mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. consultancy. The company also provides integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or services through its subsidiary SandbergTrygg. Large customers include Ericsson, Comneon, Telia, Volvo, Nordea and Motorola. AU-System was founded in 1974 and currently employs about 1,000 people located in Sweden, United Kingdom, Italy, United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Thailand and Singapore. AU-System is quoted on the Attract40 list of Stockholmsborsen under the symbol AUS AUS abbr. Army of the United States . For more information please visit www.ausystem.com. Note to Editors: This press release is also accessible online at www.waymaker.net. |
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