SYLVANIA Glows at Super Bowl Halftime Lightshow.

Company's Phosphors Used to Light Up Florida A&M Marching Band Uniforms

DANVERS, Mass. -- Football fans watching Super Bowl XLI last night at Dolphin Stadium, Miami Gardens, Fla., were treated to an intriguing and spectacular sight during pop icon Prince's halftime show - the Florida A&M Marching Band illuminated with Light Tape[R], by Electro-LuminX[R], which uses Phosphors by SYLVANIA[TM] as the key ingredient in the product. The thin, flexible strips were powered by battery packs carried by each A&M band member, and shone brightly thanks to SYLVANIA's higher quality phosphor technology.

"SYLVANIA is very excited to be working with Light Tape to promote electroluminescent (EL) technology and EL applications," Diane Seymour, business development manager, OSRAM SYLVANIA, said. "This is the first time our phosphors have been used in such an application, and to be a key part of the illumination of the Florida A&M marching band uniforms is truly a testament to the flexibility and limitless possibilities of our phosphors and this technology."

"Every year, the Super Bowl is the nation's highest-rated television program. To have Light Tape be seen by an estimated worldwide audience of one billion in more than 230 countries and territories, is something we are very excited about," Steve Pendlebury, president and COO, Electro-LuminX([R]) Lighting Corporation, said. "SYLVANIA's premium quality light-emitting phosphors make it possible for Light Tape to be used in applications such as the Florida A&M marching band uniforms where light weight, ultra thinness and flexibility is of utmost importance."

Electroluminescence (EL) is a means of generating light by the electrical excitation of light-emitting phosphor powders. In this case, the phosphor powders are located between two electrically conductive plates. Applying an alternating current activates the system, producing light.

Light Tape is an example of thin, flexible, bright and durable EL lamp technology supplied by several manufactures for a host of applications including architectural, advertising, safety and fashion. Light Tape is available today in long continuous lengths and custom panel sizes, and can be used just about anywhere. It is a flat light bulb that is virtually indestructible and generates no heat, gas or mercury. For more information on EL Phosphors and Light Tape, visit www.sylvania.com.

ABOUT OSRAM SYLVANIA

OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.