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SYLMAR FIRM PUTS ART INTO CHOCOLATE.


Byline: Deborah Adamson Daily News Staff Writer

Many a lovesick love·sick  
adj.
1. So deeply affected by love as to be unable to act normally.

2. Exhibiting a lover's yearning.



love
 heart will be pierced by Cupid's arrow on Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
.

Chocolate arrows that is, if they come from Chocolates a la Carte in Sylmar.

The chocolatier choc·o·la·tier  
n.
1. One who makes or sells chocolate.

2. A place where chocolate is made or sold.



[French, from chocolat, chocolate, from Spanish chocolate
 is known for creating gastronomic gas·tro·nom·ic   also gas·tro·nom·i·cal
adj.
Of or relating to gastronomy.



gastro·nom
 art for chefs to use in gourmet desserts served at upscale hotels, restaurants and cruise ships This is a list of cruise ships, both those in service and those that have since ceased to operate. Both cruise ships and cruiseferries are included in this list. (Ocean liners are not included on this list, see List of ocean liners. . They are the centerpieces on which fruit, mousse and sauces are spread.

This lovers' day, the company has created chocolate cupids, heart boxes, rose cups, arrows and other edibles for clients such as Hotel Sofitel in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . The French hotel chain is offering huge heart lollipops to guests.

"We don't sell chocolates. We sell 'Wow!' " said Rick Pocrass, chief executive and co-owner of Chocolates a la Carte. "We probably sell to every major hotel in America."

Creations range from Ray-Ban sunglasses served at a Jack Nicholson party to a royal carriage for Queen Elizabeth. Then there was the saxophone for a Bill Clinton fund-raiser. For Nancy Reagan, the company crafted a chocolate nautilus nautilus, in zoology
nautilus, cephalopod mollusk belonging to the sole surviving genus (Nautilus) of a subclass that flourished 200 million years ago, known as the nautiloids.
 shell. It also made award statues for Robert de Niro's Oscar party.

"I realized that people ate with their eyes before tasting it," said Rena Pocrass, president and founder of the company.

Christoph Bader, executive pastry chef at the Ritz-Carlton hotel in Pasadena, has ordered chocolate creations such as football helmets for a Superbowl event.

"The artistic work is excellent," he said. "Other companies don't have the selection they offer."

Last week, Chocolates a la Carte received "The American Taste Award" from the American Tasting Institute at an event in New York's Carnegie Hall.

The company has grown from humble beginnings. Rena Pocrass started the business out of her kitchen in 1986, two years after shutting down an Encino chocolate shop when her partner wanted to leave.

Today, the company has annual revenues of $8.3 million, and employs 95 people at facilities in Sylmar and Cerritos. It has a growth rate of 30 percent a year.

CAPTION(S):

PHOTO[ordinal indicator, masculine]CHART

Box; (Color) SWEET FACTS Photo (Color) Chocolates a la Carte executives Richard Pocrass and Rena Pocrass display their wares. Hans Gutknecht/Daily News
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Date:Feb 14, 1996
Words:358
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