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SYBARITIC CREATES HEALTH ENVIRONMENT CAPSULE: THE NEW SHAPE OF THE FUTURE

 SYBARITIC CREATES HEALTH ENVIRONMENT CAPSULE:
 THE NEW SHAPE OF THE FUTURE
 MINNEAPOLIS, July 30 /PRNewswire/ -- Internationally recognized trend forecaster Faith Popcorn, who created the 90s term "coccooning," in part defines the phenomenon as the physical and mental need for insulation, peace, protection, coziness and control -- "a sort of hyper- nesting."
 That coccooning definition could also easily be applied to the Alphamassage(TM) Health Environment Capsule.
 Never before in the history of the planet have its inhabitants been so conscious and concerned about natural health, wellness and fitness. Sybaritic, Inc., a Minneapolis-based marketing and manufacturing company, is taking aim at global health and life improvement, described as the "look and feel good" markets, with its revolutionary Alphamassage.
 Protected by worldwide patents, the Alphamassage is designed to provide a controlled environment in which your senses of touch, sound, sight and smell are carefully unified to promote a complete balance of mental and physical conditioning.
 While you lie inside the capsule, your head remains outside with full view of the control panel. By reaching through the two hand ports, you are in control of all of the Alphamassage features at the touch of a finger.
 More like a vacation than just a spa experience, the Alphamassage combines a dry heat sauna vibration massage, aromatherapy, and an audio/visual component system in a stylish personal capsule, to gently guide your mind and body into a state of deep relaxation.
 The ergonomically designed comfort bed creates the sensation of floating, while its dry heat sauna produces a gentle flow of heated air controlled by a computerized panel. The vibration massage feature uses synchronized undersurface transducers for a soothing massage. Unique light-shielded glasses create a series of pulsating lights and combine with stereophonic sound in accordance with specially programmed session selections. The user-friendly computer controls allow the user to customize the Alphamassage features, and select from four available aromatherapy oil blends to further enhance the session. Cool, ionized air is directed across the face at all times to keep you calm and refreshed.
 Alphamassage benefits include promotion of weight loss, profound relaxation, relief from stress, superlearning, cleansing, detoxification, and massaging relief from aches and pains.
 Now in its third full year of operation, Sybaritic, Inc. has enjoyed marketing success in Europe and the Pacific Rim. In the United States, marketing efforts are now being launched and the selection process has begun to identify a nationwide dealer organization.
 Sybaritic research indicates that seven distinct markets exist for the Alphamassage. They include beauty and vanity; health and fitness; hospitality (hotels, resorts and cruise lines); corporate wellness; weight loss and specialized clinics; therapy; and the private home.
 In the United States the Alphamassage retails for $9,995 (F.O.B. Minneapolis), and includes aroma oils and relaxation accessories.
 For dealership opportunities or product information, contact Jon Swenson, director of sales and marketing, United States, at 800-445-8418 (fax 612-881-6655).
 -0- 7/7/92 P
 /NOTE: Photography, transparencies and camera-ready art are available upon request/
 /CONTACT: Jon Swenson of Sybaritic, 800-445-8418/ CO: Sybaritic, Inc. ST: Minnesota IN: LEI MTC SU: PDT


KH -- MN090 -- 4631 07/29/92 12:59 EDT
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Publication:PR Newswire
Date:Jul 29, 1992
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