SX Design Speeds Time-to-Market for Quality Enhanced, User Friendly, SIP VoIP Solutions.

CAMBRIDGE, Mass. -- Leading Equipment Manufacturers and ISPs Leverage SX Design Solutions to Deliver VoIP With Level of Voice Quality and Simplicity Rivaling Traditional Telephony Systems

SX Design, an innovative IP telephony development company, today announced that with their partners, they provide customized Voice over IP (VoIP) products such as IP Phones and analog terminal adapters (ATAs). These solutions enable ISPs to more effectively deliver a complete hosted voice solution. This gives them added leverage in the price sensitive residential and SOHO markets. This is because SX Designs' solution enables delivery of the lowest possible Total Cost of Ownership (TCO).

By improving the voice quality and enabling full automatic install and provisioning of VoIP equipment, SX Design helps ISPs gain a competitive advantage in offering PSTN-like VoIP services at the same time supporting a hosted voice business model. SX Design's professional services group have in-depth experience supporting ISP's in launching VoIP services and they impart integral securing strategies, provisioning architecture support, quality of service tuning and expert guidance for superior VoIP networks.

"As the communications market moves inevitably towards voice as a datacenter application, SX Design ensures that providers and operators have a time-to-market and time-to-revenue advantage by enabling large scale deployments that requires little or no support for install and maintenance," says Morgan Woodruff, U.S. director and vice president of sales for SX Design. "SX Design gives a competitive advantage to providers by delivering superior Quality of Service (sQoS) that results in the best possible voice quality on IP networks"

SX Design also enables manufacturer partners to shorten time-to-market for their VoIP products by providing them a SIP-based software development kit (SDK) with adapted solutions for improving installation, provisioning and service quality far beyond competing vendors. The SDK is targeted at VoIP product manufacturers, and is a unique and flexible platform for IP Phones and ATA's.

The SDK includes complete reference hardware as well as protocols and reference applications as source code. SX Design's SDK offers enhanced QoS capabilities, including bandwidth shaping, priority field re-mapping, priority queuing, DiffServ tagging and VLAN tagging, all of which enable their manufacturing partners to deliver differentiated services to the market.

"Partnering with SX Design enables us to get innovative, standards-based products to market quickly, shortening development time and costs," said Blair Bond, President and CEO of EasyLink Networks, which used SX Design's SDK to develop its VoIP routers. "In an increasingly competitive market, where first mover advantage is key, and internal return on investment is critical, having a partner like SX Design gives us a clear competitive advantage."

SX Design works closely with its partner Ubicom Inc., a manufacturer of network processors, headquartered in Mountain View, California, to provide a complete turnkey VoIP development solution. SX Design is also working closely with leading equipment manufacturer Tecom, in Taiwan, for development of VoIP phones. Companies around the globe are taking advantage of SX Design's VoIP solutions and professional services, including NextGenTel, the second largest broadband and DSL provider in Norway. SX Design customers can be found through out the USA, UK, Europe, and Asia Pacific.

About SX Design

SX Design based in Norway with US headquarters in Cambridge Mass., produces market-ready VoIP solutions with enhanced QoS and audio results delivering great ease of deployment. A seasoned management team, directed by the CEO Einar Aaland, Thorbjorn Brevik, CFO; and Alfred E. Heggestad, CTO, leads the company with extensive industry experience in development of VoIP equipment and software development kits. For more information: www.sxdesign.com

Note to Editors: SX Design is a trademark of SX Design AS. All other trademarks are the property of their respective owners.