SX Design Changes Name to Owera, Appoints Industry Veteran Finn Backer as CEO to Lead Company Through Next Phase of Development.

SAN JOSE, Calif. -- 20-Year Software Executive Focused on Customer Growth, Organizational Development and Brand Building

SX Design, an innovative IP telephony development company, today announced that it has changed its name to Owera to better articulate the value proposition and the appointment of Finn Backer as president and CEO of the growing company. The name Owera underscores the freedom carriers now have to embrace residential VoIP services without the quality issues that once plague the industry and value its PSTN-grade, low-cost VoIP end points in terms of scaling VoIP services to millions of users.

"Finn brings a tremendous amount of experience to Owera that will be critical as the company transitions from development to mass market customer deployments," said Karl-Christian Agerup of Northzone Ventures. "Owera's technologies have generated a great deal of interest and acceptance by telecommunications carriers and Internet service providers around the world and we look forward to building on the company's success under Finn's leadership."

Finn has served in executive positions at a variety of software developers and hardware manufacturers over the last 20 years. Most recently, Finn served as president and CEO of Software Innovation, Inc. Einar Aaland, Owera's founder has assumed the post of Chief Technical Officer where he will continue to oversee the products architectural development.

About Owera

Owera, formerly SX Design, is an Oslo, Norway-based company with U.S. headquarters in Cambridge, Mass. Founded in 2000, Owera focuses on market-ready VoIP devices. Owera develops and provides innovative and flexible, standards-based Voice-over-IP solutions and development kits for ISPs that want to give their customers a positive VoIP experience, and equipment manufacturers looking to shorten their time-to-market with VoIP products. From a market-ready analog terminal adapter (ATA), to a SIP-based software development kit (SDK), to entry-level, high-end VoIP phones, Owera solutions enable PSTN-quality voice services, improve time-to-market, and provide key benefits in provisioning, call control and cost-effectiveness. Owera's xAPS system enables carriers to automatically install, provision and maintain VoIP end points, providing a clear competitive advantage to ISPs as they move to offer PSTN-like VoIP services. For more information, visit www.owera.com.

Note to Editors: Owera is a trademark of Owera AS. All other trademarks are the property of their respective owners.