SWEET LITTLE SISTERS.Byline: Brad A. Greenberg Staff Writer VAN NUYS - If the Soda Pop Girls sell as sweetly as they smell, MGA Entertainment MGA Entertainment is a manufacturer of children's toys and entertainment products founded in 1997. Its products include the Bratz fashion doll line. External links
adj. sauc·i·er, sauc·i·est 1. a. Impertinent or disrespectful. b. Impertinent in an entertaining way; impossible to repress or control. 2. toy lineup. The little sisters to the wildly popular Bratz dolls are making a splash since hitting stores last month. Each of the scented miniature dolls comes with a pet and is a packaged in a faux soda bottle. The Soda Pops are Amanda Appletina, Belinda Bluebella, Gaby Grapelina and Susie Strawbella. Susie's companion is the tongue-twisting Cha-Cha Chocolate Chihuahua. "These are some of the little things that kids get into," said Isaac Larian Isaac Larian (born March 28 1954, Kashan, Iran) is the Chief Executive Officer of MGA Entertainment, the biggest privately owned toy company in the world. He was born in Iran to Persian Jewish parents. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Van Nuys-based MGA (1) (Monochrome Graphics Adapter) A display adapter that employs Hercules Graphics, combining graphics and text on a monochrome monitor. (2) (Matrox Graphics Accelerator) A trade name used by Matrox Graphics Inc. . "I can see two girls getting together and saying, `Can you say this five times fast?"' MGA has blossomed into a $2-billion brand since Bratz were born in 2001. The multi-ethnic dolls, with cartoonish heads, trendy clothes and a grip of attitude, were an instant hit. Almost 100 million have been sold. "Bratz took a huge chunk out of Barbie Barbie in full Barbara Millicent Roberts A plastic doll, 11.5 in. (29 cm) tall, with the figure of an adult woman that was introduced in 1959 by Mattel, Inc., a southern California toy company. sales," said Cliff Annicelli, editor of Playthings Magazine. "The Bratz have this more modern kind of hip-hop flare to them. They look more like girls who would hang out with Beyonce than Barbie would." On April 11, the dolls will release their second CD and third DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. movie. A feature film is in production, and the privately owned company is considering going public. Even after the success of Bratz, MGA has had some flops, such as the Sugar Planet and 4-Ever Best Friends dolls. But Larian said they've found another winner. In some regions, he said, Soda Pop Girls are outperforming Bratz, which themselves have seen double-digit sale increases over last year. A Soda Pop commercial began airing on Nickelodeon last week. Unlike Bratz, which are fashion dolls Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups. , the Soda Pop Girls are shorter and target a younger audience. "Polly Pocket virtually owns this category at the moment," said Chris Byrnes, known professionally as The Toy Guy. "But MGA has done really good marketing in the past. If they can do it again, they'll run with it." CAPTION(S): 3 photos Photo: (1 -- 2 -- color) The Soda Pop Girls, above, sweet-smelling sisters of the popular Bratz dolls, below, have enjoyed healthy sales since being released last month. (3 -- color) MGA Entertainment will release its third Bratz doll movie, ``Genie Magic,'' on DVD and its second Bratz CD on April 11. MGA Entertainment |
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