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SVP Alliance Adds Notable Industry Players to Its Growing Membership Roster.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- NDS See eDirectory.

NDS - Netware Directory Services
 (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:NNDS NNDS Norsk Nettverk for Down Syndrom (Norway) )(EURONEXT:NNDS):

Eight New Members Join the Digital Content Protection Group, Including AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. , Amstrad, Philips Electronics, Cablevision, Pace Micro Technology, Sky Italia, Texas Instruments, and Yes

The Secure Video Processor The SVP is "an open technology specification for digital content protection", developed through an alliance of members. It operates as a hardware-based solution so that "an SVP-Compliant chip can be embedded in any device that has a digital processor".  (SVP SVP S'il Vous PlaĆ®t (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
) Alliance announced today that eight new companies have joined the content protection group, bringing the total to 22 and further strengthening the organization's influence in the important realm of digital content protection. The SVP initiative is particularly significant to the cable industry since it ensures the secure distribution of content throughout the cable infrastructure, paving the way for the broad delivery of valuable premium content in home network configurations, while complying with plug-and-play requirements.

The SVP Alliance is joined by eight new members including:

--AMD, a worldwide producer of microprocessors, Flash memory devices, and silicon-based solutions for communications and computer industries;

--Amstrad, a manufacturer and supplier of innovative consumer electronics products, including multi-network set top boxes;

--Cablevision, a leading media, entertainment and telecommunications company;

--Pace Micro Technology, a leader in innovative set-top box solutions;

--Philips, one of the world's largest electronics companies;

--Sky Italia, the Italian pay-TV service offering 150 television, audio, interactive, and pay-per-view channels;

--Texas Instruments, a provider of digital signal processing See DSP.

Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled).
 and analog technologies;

--Yes, the Israeli satellite services company.

"It is important to us to understand the content protection standards that will be required to enable various forms of content distribution within the digital home," said Wilt Hildenbrand, Cablevision's executive vice president, engineering and technology. "We at Cablevision believe that SVP is one of the compelling solutions that will enable us to package premium content for our subscribers to view at their convenience, while ensuring its continued protection from unauthorized use."

"At Pace we actively support new initiatives which enable cable operators to operate effectively and profitably," said David Gillies, Director of Technology, Pace Micro Technology. "The SVP Alliance is a prime example of a group setting the standard that will enable pay-TV operators to distribute content safely through our set top boxes and other consumer devices to provide consumers with the content they want and TV operators with the secure revenue stream they need. Since SVP interoperates easily with other conditional access and digital rights management solutions, this enhances its value to the industry."

"Philips is committed to actively support open-standard-based content protection schemes and DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 solutions, in particularly OMA (1) See Object Management Architecture.

(2) (Open Mobile Alliance Ltd., La Jolla, CA, www.openmobilealliance.org) An organization formed in June of 2002 by the consolidation of the WAP Forum group and the Open Mobile Architecture Initiative.
," said Lucas Covers, Senior Vice-President of Philips' set-top box business, "The SVP system is targeted at content protection for broadcast applications. If the market takes off, SVP will offer a solution to distribute pay-TV content from our set-top boxes to a wide range of consumer products."

Demonstrations of the SVP technology will be shown at NCTA NCTA National Cable & Telecommunications Association (fka National Cable Television Association)
NCTA National Cable Television Association (now the National Cable & Telecommunications Association) 
, including an end-to-end integrated home networking solution, and a demo showing how content can be downloaded to a portable media player -- while protecting content owners' rights using SVP. The SVP booth is located in the North Hall D, Booth # 6455.

The SVP solution, based on Secure Video Processor hardware, allows premium content to be more broadly distributed, since the technology protects it from unauthorized use. Network operators using SVP-compliant devices, for example, can use the technology to empower consumers to receive, store and render secured content in home networks and on consumer devices - such as digital televisions, set-top boxes, DVRs, and portable media devices.

Any standard video processing chip design can be made SVP-enabled with a small amount of additional circuitry, and can then be embedded in any consumer electronics device. Consumer electronic devices using the SVP technology will be available later this year.

About The SVP Alliance

The Secure Video Processor (SVP) Alliance is a group of media and technology industry leaders committed to the widespread use of digital content on consumer devices. The objective of the SVP Alliance is to adopt, use and promote the SVP standard and develop interoperability with other DRM and content protection solutions. By ensuring its broad adoption, and proposing its specification to relevant standards and other industry bodies, SVP will become a leading international standard for content protection. The SVP Alliance is a not-for-profit organization supported by the following companies: ADB (Apple Desktop Bus) A low-speed serial bus for connecting keyboards, mice and other input devices on Apple IIgs and Macintosh computers. Starting with the iMac in 1998, the ADB was superseded by USB. , AMD, Amstrad, Broadcom, BSkyB, Caton Overseas, Cablevision, Conexant, DIRECTV, Humax, LG Electronics, Macrovision, NDS, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Pace Micro Technology, Philips, Samsung Electronics, STMicroelectronics, Texas Instruments, Thomson, Twentieth Century Fox and Widevine(R) Technologies.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Apr 4, 2005
Words:717
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