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SUSAN POWTER'S 'STOP THE INSANITY' BIG WINNER AT SECOND ANNUAL NATIONAL INFOMERCIAL MARKETING ASSOCIATION (NIMA) AWARDS CEREMONIES IN LAS VEGAS

 `Personal Power 4' and Infomercials Hosted by
 Jake Steinfeld and John Tesh Also Win NIMA Awards
 LAS VEGAS, Oct. 28 /PRNewswire/ -- Susan Powter and her "Stop The Insanity" infomercial, along with infomercials "Personal Power 4" and those hosted by Jake Steinfeld and John Tesh were among the big winners last night at ceremonies held at The Mirage Hotel here during the Second Annual National Infomercial Marketing Association (NIMA) Awards. The NIMA Awards have been created to honor outstanding achievements in all aspects of the infomercial industry.
 Powter won a NIMA Award as Best Female Presenter, and her "Stop The Insanity" program also won awards for Infomercial of the Year and Best Production. Steinfeld won as Best Male Presenter for his "Firmflex" show which also won a NIMA Award as Best Offer. The John Tesh-hosted infomercial "Hidden Keys to Loving Relationships" won a NIMA Award in the Best Talk Show Infomercial category, while the "Personal Power 4" infomercial won NIMA Awards for Best Documercial, Best Director and Best Writing.
 NIMA honored winners in 12 categories during its Fourth Annual Meeting and Trade Exhibition, a four-day-long industry convention. The NIMA Awards were presented during ceremonies hosted by Jim Caldwell and Pat Finn, with celebrity presenters including Vanna White, Jenilee Harrison, Carol Duvall, Tony Hoffman, Susan Powter, Jay "The Juiceman" Kordich, Victoria Jackson, Jayne Kennedy, Mike Levey and Tracy Bregman- Recht ("The Young and the Restless").
 A complete list of 1993 NIMA Award winners is as follows:
 Infomercial of the Year:
 "Stop the Insanity!" - Real to Reel Productions & Steve Ober, producers. USA Direct, direct marketing company.
 Other nominees were:
 -- "Amazing Discoveries: Tony Little's Target Training," Positive Response Television, producer. National Media, direct marketer.
 -- "Billboard Rock-n-Roll Hits of the 60s," Williams Production Group, producer. Warner Music Enterprises & Rhino Records, direct marketers.
 -- "Firmflex," Real to Reel Productions, producer. USA Direct, direct marketer.
 -- "Microcrisp," Kent Television Marketing & Dynamic Television, producers. Kent Television Marketing & Dynamic Television, direct marketers.
 -- "Personal Power 4," Lieberman Productions, producer. Guthy- Renker Corp., direct marketer.
 Best Female Presenter:
 Susan Powter, "Stop the Insanity!"
 Other Nominees Were:
 -- Carol Duvall, "Incredible Sweater Machine."
 -- Peggy Fleming, "Braun Oral B Plaque Remover."
 -- Cathy Mitchell, "Microcrisp."
 -- Vanna White, "Perfect Smile."
 Best Male Presenter:
 Jake Steinfeld, "Firmflex."
 Other Nominees Were:
 -- Jim Caldwell, "Flying Lure II."
 -- George Kennedy, "The War Years."
 -- Mike Levey, "Amazing Discoveries."
 -- Ross Shafer, "VCR Voice."
 Best Product:
 Microcrisp, Leigh Mardon, manufacturer; Kent Television Marketing and Dynamic Television, distributors.
 Best Demonstration Show:
 "Microcrisp," Kent Television Marketing & Dynamic Television, producers and direct marketing companies.
 Best Documercial:
 "Personal Power 4," Lieberman Productions, producer; Guthy-Renker Corp., direct marketing company.
 Best Talk Show Infomercial:
 "Hidden Keys to Loving Relationships," American Telecast Corp., producer and direct marketing company.
 Best Storymercial:
 "Proform Cross Walk," Tyee Productions, producer; Proform Fitness, direct marketing company.
 Best Offer:
 "Firmflex," USA Direct.
 Best Director:
 Lenny Lieberman & Mick Diener, Lieberman Productions, "Personal Power 4"/"Principal Secret II."
 Best Writing:
 Lenny Lieberman, Lieberman Productions, "Personal Power 4."
 Best Production:
 "Stop the Insanity!" Real to Reel Productions & Steve Ober producers; USA Direct, direct marketing company.
 Winners of the NIMA Awards were chosen by NIMA's membership, which includes infomercial producers, cable networks, media buyers, product manufacturers, and marketing companies. In addition to maintaining a program of industry self-regulation and advocating infomercials as a tool for direct marketing of products and services, NIMA provides a wide range of services and monitors regulatory entities on behalf of its members. NIMA is based in Washington, D.C.
 -0- 10/28/93
 /CONTACT: Paul Thomas or Jodi Manchik (NY), 212-986-7080, or Peter Berk or Dan Harary (LA), 213-965-1990, of The Lippin Group; or David Savage, National Infomercial Marketing Association, 202-962-8342/


CO: National Informercial Marketing Association ST: California IN: ENT SU:

LM-LS -- LA003 -- 7737 10/28/93 09:10 EDT
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Date:Oct 28, 1993
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