Printer Friendly

SURETY CAPITAL & VAL-PAK MAKE ANNOUNCEMENT

 SURETY CAPITAL & VAL-PAK MAKE ANNOUNCEMENT
 HURST, Texas, April 1 /PRNewswire/ -- Surety Capital Corporation


today announced that its subsidiary Texas Bank, N.A. has entered into an agreement with Val-Pak of Tarrant County, Inc. to market its secured credit card program throughout the United States. Val-Pak is the nation's leader in cooperative direct mail advertising.
 C. Jack Bean, chairman of the board of Surety, stated: "A recent mailing of 1,000,000 homes in the Dallas-Fort Worth metroplex produced excellent results, and defined our target market and customer. The upcoming test period will consist of mailings to 100,000 homes per month, nation wide. Using demographic analysis produced by Val-Pak we will be able to cut expenditures and produce similar results as a larger mailing. This will allow the bank to attain its goals in regard to number of cards approved per month.
 "Val-Pak is prepared to market Texas Bank's secured credit cards to 1,000,000 per month on a nation wide basis by mid-summer."
 Surety Capital Corporation (NASDAQ: LOAN) is a bank holding company which owns Texas Bank, N.A., a commercial lender which specializes in casualty insurance premium finance loans, medical claims factoring and secured credit cards. Its offices are located in Lufkin, and Hurst, Texas.
 -0- 4/1/92
 /CONTACT: C. Jack Bean of Surety Capital Corporation, 817-498-8154/
 (LOAN) CO: Surety Capital Corporation ST: Texas IN: FIN SU: PDT


TQ -- NY014 -- 3771 04/01/92 09:34 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 1, 1992
Words:241
Previous Article:THE ZWEIG TOTAL RETURN FUND DECLARES MONTHLY DISTRIBUTION
Next Article:MEDCROSS CLOSES PREFERRED STOCK SALE; EXPANDS BOARD OF DIRECTORS
Topics:


Related Articles
SURETY CAPITAL ANNOUNCES INTENT TO PURCHASE WATAUGA STATE BANK
SURETY CAPITAL ANNOUNCES TERMINATION OF LETTER OF INTENT TO PURCHASE WATAUGA STATE BANK
SURETY CAPITAL ANNOUNCES SECURED CREDIT CARD MARKETING CAMPAIGN
SURETY CAPITAL ANNOUNCES INTENT TO ACQUIRE BANK OF EAST TEXAS AND FIRST STATE BANK
SURETY CAPITAL FILES APPLICATION FOR MERGER WITH BANK OF EAST TEXAS AND FIRST STATE BANK
SURETY CAPITAL CORPORATION ANNOUNCESCOMPTROLLER APPROVAL OF BANK MERGERS
SURETY CAPITAL CORPORATION ANNOUNCES COMPLETION OF BANK MERGERS
SURETY CAPITAL CORPORATION, ANNOUNCED THAT EFFECTIVE JAN. 1, 1994 ITS SUBSIDIARY TEXAS BANK, N.A. WILL CHANGE ITS NAME TO SURETY BANK, N.A.
PUBLISHING COMPANY COMMITS TO MACINTOSH WITH POWERPC
Val-Pak Goes on TV to Support Ad Clients

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters