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SUPERIOR GETS ROLLING ON HIGHER PRODUCTION.


Byline: Barbara Correa Staff Writer

VAN NUYS - Emboldened em·bold·en  
tr.v. em·bold·ened, em·bold·en·ing, em·bold·ens
To foster boldness or courage in; encourage. See Synonyms at encourage.

Adj. 1.
 by rising demand and growing market share, auto parts Auto parts are components of automobiles. They mainly are, in alphabetic order (only car specific articles or articles with car section):
  • Air filter
  • Automobile self starter
  • Bell housing
  • Brakes
  • Bucket seat
  • Bumper
  • Buzzer
  • Battery
 maker Superior Industries International Inc. said Monday it will expand manufacturing capacity by about 25 percent in the next 12 months.

Operations will be expanded at the Van Nuys-based company's facilities in Pittsburgh, Kan., and Fayetteville, Ark.

``We want (the expansion) in place for the next model year,'' said Jeffrey Ornstein, chief financial officer at the 46-year-old company, which makes cast aluminum wheels and other products for automakers including the big three domestic companies, General Motors, Ford and DaimlerChrysler.

With the rising popularity of light trucks and sport utility vehicles This page lists sports utility vehicles currently in production (as of April 2007), as well as past models. The list includes crossover SUVs, Mini SUVs, Compact SUVs and other similar vehicles.  and car buyers putting a greater emphasis on aesthetics aesthetics (ĕsthĕt`ĭks), the branch of philosophy that is concerned with the nature of art and the criteria of artistic judgment. , Superior's sales rose 23 percent through the third quarter of the year from 2001. The increase reflects auto makers' steady demand for aluminum wheels, which are now installed on 58 percent of all cars, Ornstein said.

``Aluminum wheels ... are a big selling point selling point
n.
An aspect of a product or service that is stressed in advertising or marketing.

Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers
 for the consumer because it looks better than the iron,'' said Richard Leader, an analyst who follows Superior for Burnham Securities. ``It's also much lighter. It improves fuel efficiency.''

Along with rising demand, the company has continued to snag lucrative new contracts with foreign manufacturers it hasn't traditionally supplied, such as Nissan and Toyota. Additionally, the company has about a 35 percent share of the big three domestic domestic market, Leader said.

Meanwhile, Superior's closest competitor, Hayes Lemmerz International Inc., has been operating under Chapter 11 bankruptcy bankruptcy, in law, settlement of the liabilities of a person or organization wholly or partially unable to meet financial obligations. The purposes are to distribute, through a court-appointed receiver, the bankrupt's assets equitably among creditors and, in most  protection since last December.

``There are no strong competitors out there,'' said Leader.

Aside from the plan announced Monday, Superior Industries has completed expansions in the last two years at its plants in Rogers, Ark. and Van Nuys, added a new plant near an existing facility in Chihuahua Chihuahua, state, Mexico
Chihuahua (chēwä`wä), state (1990 pop. 2,441,873), 94,831 sq mi (245,612 sq km), N Mexico, on the border of N.Mex. and Texas. The city of Chihuahua is the capital.
, Mexico and boosted operations by 25 percent at its joint venture manufacturing facility in Tatabanya, Hungary.
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Nov 12, 2002
Words:310
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