SUPERIOR AWARDED MAJOR CONTRACT.Byline: Brent Hopkins Staff Writer VAN NUYS - Superior Industries International Inc. said Tuesday it had won a key account to supply wheels for Ford Motor Co.'s F-150 trucks. Superior will provide five types of aluminum wheels for the popular pickup's 2004 model, adding significant volume and revenue for the parts supplier. Though Superior did not provide numbers, analysts speculated the deal would involve 600,000 units and bring in up to $70 million in sales. The announcement comes at a time when Superior's rivals are struggling. ``They're continuing to win share and in this industry; it's like a snowball snowball: see honeysuckle. ,'' said Ronald Tadross, a senior auto and auto parts Auto parts are components of automobiles. They mainly are, in alphabetic order (only car specific articles or articles with car section):
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of investment bank. ``It's rolling down rolling down The liquidation of an option position by an investor at the same time that he or she takes an essentially identical position with a lower strike price. the hill at a pretty good speed now, and it just picked up a little more steam.'' Ford already represents a large part of Superior's business, 42 percent of overall sales, and the two companies have worked together in the past. Superior supplied the wheels for the F-150's Harley Davidson special edition model. But with an order of this size, Tadross said Superior would meet its 2004 growth objective and further solidify its relationship with Ford. ``This major new contract for Superior, one of the largest in our history, strengthens our long and close relationship with Ford Motor Company, enhances our leadership in the aluminum wheel industry, and significantly expands our production plans for the 2004 model year,'' Superior president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Steve Borick said in a statement. His statement credited the company's capital investments over the past several years with helping win the contract. While praising the deal as good for Superior, senior analyst Rob Hinchliffe of investment bank UBS UBS Union Bank of Switzerland UBS United Bible Societies UBS United Blood Services UBS United Buying Service UBS Used Bookstore UBS University Business Services UBS Universal Building Society (UK) UBS Ulaanbaatar Broadcasting System said the marketplace would be far less comfortable in coming years. Rival Hayes Lemmerz International Inc. struggled to reorganize re·or·gan·ize v. re·or·gan·ized, re·or·gan·iz·ing, re·or·gan·iz·es v.tr. To organize again or anew. v.intr. To undergo or effect changes in organization. under Chapter 11 since December 2001, but emerged earlier this month, putting more pressure on Superior during negotiations with automakers. `They're doing well because their main competitors aren't in good shape,'' Hinchliffe said. ``Superior has been able to win Hayes' business when their future was uncertain, and that's a big chunk of Superior's growth.'' Though Superior stock, traded on the the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the SUP ticker, has trended upward since hitting a low of $33.62 on March 12, the announcement had little effect on its value. It closed at $42.40 on Tuesday, up 9 cents. |
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