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SUPER SEQUELS MOVIES BASED ON COMIC BOOK FRANCHISES HAVE BEEN SOLID GOLD AT THE DOMESTIC BOX OFFICE OVER THE PAST 25-PLUS YEARS. IT ALL BEGAN WITH THE FIRST ``SUPERMAN'' MOVIE STARRING CHRISTOPHER REEVE. NOW BRANDON ROUTH TAKES OVER THE TITLE ROLE AFTER THE MAN OF STEEL'S NEARLY TWO-DECADE ABSENCE FROM THE BIG SCREEN.


Byline: GREG HERNANDEZ Staff Writer

When it comes to showing box-office muscle, the Man of Steel has a lot of movie tickets to sell if ``Superman Returns,'' opening in theaters today, is to approach the blockbuster levels of such recent superhero su·per·he·ro  
n. pl. su·per·he·roes
A figure, especially in a comic strip or cartoon, endowed with superhuman powers and usually portrayed as fighting evil or crime.
 franchises as ``Spider-Man,'' ``X-Men'' and ``Batman.''

``Superman'' is being given the widest opening of any movie in Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. history, bowing in 4,065 theaters and on approximately 8,500 screens.

``It is certainly going to be one of the biggest blockbusters of the summer,'' predicted Gitesh Pandya, editor of BoxOfficeGuru.com. ``The character is arguably the most well-known superhero in existence and that helps with the crossover appeal. I think there's a lot of excitement for this film; a very wide audience is excited.''

Warners decided to open ``Superman'' on a Wednesday (there were also hundreds of late-night Tuesday showings to accommodate the most eager of fans) to maximize what will be an extended Fourth of July Fourth of July, Independence Day, or July Fourth, U.S. holiday, commemorating the adoption of the Declaration of Independence. Celebration of it began during the American Revolution.  weekend for many.

``It's a very, very long weekend ahead of us,'' said Dan Fellman, head of domestic distribution for Warner Bros. ``A lot of people are taking off this week so we think we can do extremely well on Wednesday and Thursday, then go into a long five-day weekend. A lot of businesses will be closed Monday and Tuesday next week.''

Because it opens midweek, ``Superman'' will likely not have a shot at the three-day opening record of $114.8 million set by ``Spider-Man'' in 2002. Last month, ``X-Men: The Last Stand'' had a staggering debut of $102.75 million; that three-film franchise has grossed nearly $600 million domestically.

Last summer's ``Batman Begins'' restarted that superhero franchise after an eight-year gap, with Christian Bale in the role previously played on the big screen by Michael Keaton, Val Kilmer and George Clooney George Timothy Clooney (May 6, 1961) is an American actor, director, producer and screenwriter who gained fame as the lead doctor in the long-running television drama, ER . Warner Bros. gambled then that audiences would still be interested in the caped crusader and was rewarded with a domestic gross of $204.3 million.

``Superman'' is expected to do even better despite coming nearly 20 years after the late Christopher Reeve last donned the red cape for a big-screen outing. Reeve starred in four ``Superman'' movies released between 1978 and 1987.

The character has not faded from the public consciousness thanks in part to the current hit TV drama ``Smallville,'' which chronicles the superhero's early years as well as the four-year run in the 1990s of ``Lois and Clark: The New Adventures of Superman'' starring Dean Cain as Clark Kent/Superman and Teri Hatcher Teri Lynn Hatcher (born December 8, 1964) is an Emmy-nominated and Golden Globe Award-winning American actress and author. She gained attention for her role as Lois Lane in the television series co-starring with Dean Cain.  as Lois Lane The tense of this article is unsuitable for an encyclopedia.
Please consider rewriting to a detached, past tense.

For the Dutch girl group, see .

Lois Joanne Lane-Kent is a fictional character in the DC Comics’ Superman stories.
.

``I think `Superman' will certainly be bigger than `Batman Begins' with the Wednesday opening, then the whole long weekend,'' said Pandya. ``There will be some tremendous numbers.'' The new ``Superman'' stars Brandon Routh Brandon Routh (born October 9, 1979) is an American actor and former fashion model. He grew up in Iowa before moving to Los Angeles to pursue an acting career, and subsequently appeared on several television series throughout the early 2000s.  in the title role and Kevin Spacey spac·ey  
adj. Slang
Variant of spacy.

Adj. 1. spacey - stupefied by (or as if by) some narcotic drug
spaced-out, spacy

unconventional - not conventional or conformist; "unconventional life styles"
 as villain Lex Luthor Lex Luthor (Alexander Luthor) is a fictional DC Comics supervillain and is the primary antagonist of the Superman franchise. Created by Jerry Siegel and Joe Shuster, he first appeared in Action Comics #23 (1940).  and was directed by Bryan Singer, who helmed the first two ``X-Men'' movies.

The Warner Bros. release had a hefty production budget reported to be $250 million. When advertising and marketing costs are figured in, the investment is even bigger and the pressure for the film to deliver at the box office far greater. ``Superman Returns'' has received mostly positive reviews but their impact could be negligible since so far this summer, several critically slammed films, including ``The Da Vinci da Vinci Surgery A surgical robot for performing certain surgeries–eg, mitral valve repair and laparoscopic procedures–eg, cholecystectomy and gastric ulcer repair. See Laparoscopic surgery, Robotics, Surgical robot.  Code,'' ``The Break-Up'' and ``Click,'' have turned out to be major hits.

```Superman' is already one of the most-anticipated movies of the year so to be well-reviewed is, for this movie, icing on the cake,'' said box office analyst Paul Dergarabedian, president of Exhibitor Relations Co. ``It can't hurt to have good reviews because a good review or a bad review could take someone who's on the fence about seeing a movie and push them in particular directions.'' According to figures released Tuesday by online ticket seller Fandango fandango (făndăng`gō), ancient Spanish dance, probably of Moorish origin, that came into Europe in the 17th cent. It is in triple time and is danced by a single couple to the accompaniment of castanets, guitar, and songs sung by the , 78 percent of all advance ticket sales this week are for ``Superman'' with 53 percent of the ticket buyers claiming that positive advance reviews made them more interested in seeing the film.

greg.hernandez(at)dailynews.com

(818) 713-3758

CAPTION(S):

4 photos, box

Photo:

(1 -- color) Brandon Routh is the Man of Steel in ``Superman Returns''

(2 -- color) BATMAN

TOTAL EARNINGS: $916.3 million

(3 -- color) SPIDER-MAN

TOTAL EARNINGS: $777.3 million

(4 -- color) X-MEN

TOTAL EARNINGS: $591 million

Box:

PAST SUPERMAN FILMS

Source: MovieWeb; Box Office Mojo Box Office Mojo is a website that tracks box office revenue in a systematic way. Brandon Gray started the site in August 1998 and claims to now receive over one million monthly visitors.  
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Jun 28, 2006
Words:720
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