SUPER BOWL VIEWERSHIP DROPS, BUT REVENUES HIT RECORD.Byline: Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. The Denver Broncos' victory over Atlanta may not have matched up to previous Super Bowl contests in excitement or television ratings Television ratings may refer to:
A total of 127.5 million people watched at least one minute of the game, Nielsen Media Research said Tuesday. As expected, the huge audience enabled Fox to easily capture the week's ratings crown. The average audience for the full game was 83.7 million - making it the second lowest-rated Super Bowl game since 1971 and topping only the 1990 game between San Francisco and Denver. The number most important to Fox: more than $150 million in advertising revenue it earned during the game and its pre- and post-game shows. The network said it was the largest single day of revenue in television history. For the week, Fox had a 13.2 rating and 21 audience share. CBS (Cell Broadcast Service) See cell broadcast. was second with an 8.0 rating and 13 share, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. had a 7.5 rating and 12 share and ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. was fourth with a 6.8 and 11. Among the developing networks, the WB had a 3.2 rating and 5 share, UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation had a 2.1 and 3, and Pax TV had a 0.8 and 1. The WB's Monday night family drama, ``7th Heaven,'' scored the highest rating of any program in the network's history last week. Other winners for the week were CBS' initial airing of ``The Shawshank Redemption'' and NBC's new drama ``Providence,'' leading the network to its fourth straight win on Friday nights. ABC's ``World News Tonight'' was the top-rated evening news program with an 8.7 rating and 17 share. NBC's ``Nightly News'' had an 8.5 rating and 16 share, and the ``CBS Evening News'' was at 7.9 and 15. CAPTION(S): Box Box: (Nielsen Ratings) |
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