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SUPER BOWL BROADCAST HELPS FOX RUSH TO RATINGS WIN.


Byline: Associated Press Associated Press: see news agency.
Associated Press (AP)

Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world.
 

Fox's first broadcast of a Super Bowl gave the network its expected ratings victory for the week and a boost for its most popular series, ``The X-Files.''

The newly competitive race for evening news supremacy also ended in a dead heat between ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
 and NBC NBC
 in full National Broadcasting Co.

Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network.
 last week, Nielsen Media Research said Tuesday.

Compared to past Super Bowls, Fox's broadcast of the Green Bay-New England contest was a middling success. Its 43.3 rating ranked the telecast 17th among the 31 football championship games.

Yet it was a landmark as Fox's most-watched program ever, and its weekly rating was second only to the network's performance during the World Series last October. ``The X-Files'' episode shown after the game was the sixth-rated show of the week, its best outing ever.

Fox finished the week with a 14.5 rating and 23 share. Season leader NBC was second with a 9.9 rating and 16 share, followed by CBS' 8.5 rating and 14 share. ABC finished fourth with an 8.1 rating and 13 share.

A rating point represents 970,000 households, or 1 percent of the nation's estimated 97 million TV homes. The share is the percentage of televisions in use and tuned to a show during a certain time period.

Enough viewers curious about entertainer Bill Cosby William Henry "Bill" Cosby, Jr., Ed.D. (born July 12 1937) is an American actor, comedian, television producer, and activist. A veteran stand-up performer, he got his start at various clubs, then landed a vanguard role in the 1960s action show I Spy.  because of the Jan. 16 shooting death of his son, Ennis, tuned in to make ``Cosby'' the 12th most-watched show of the week. It finished just behind the week's most popular newsmagazine, ABC's ``PrimeTime Live,'' which featured an interview with Dennis Rodman.

Among the emerging networks, UPN UPN User Principal Name (Microsoft Windows 2000)
UPN United Paramount Network
UPN Unión del Pueblo Navarro (Navarrese People Union)
UPN Umgekehrte Polnische Notation
 had a 3.0 rating and 5 share, while the WB had a 2.3 rating and 4 share.

ABC's once-dominant ``World News Tonight'' tied ``NBC Nightly News'' with a 9.6 rating and 18 share. NBC had an estimated 290,000 more viewers, however. The ``CBS (Cell Broadcast Service) See cell broadcast.  Evening News'' had a 7.8 rating and 15 share.

CAPTION(S):

Box

Box: (Nielsen Ratings Nielsen ratings

National ratings of the popularity of U.S. television shows. Developed by A.C. Nielsen in 1950, the system now samples television viewing in about 5,000 homes.
)
COPYRIGHT 1997 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:L.A. LIFE
Publication:Daily News (Los Angeles, CA)
Date:Jan 29, 1997
Words:330
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