SUNRISE MEDICAL INC. UNVEILS 35 NEW PRODUCTS AT THE 1991 NATIONAL HOME HEALTHCARE EXPOSITION
SUNRISE MEDICAL INC. UNVEILS 35 NEW PRODUCTS AT THE
1991 NATIONAL HOME HEALTHCARE EXPOSITION
TORRANCE, Calif., Nov. 21 /PRNewswire/ -- Sunrise Medical Inc. (NASDAQ: SNMD) announced that it introduced 35 new products at the 1991 National Home Healthcare Exposition in Atlanta, Nov. 14-16. "These introductions exemplify our commitment to improving the lives of the disabled and elderly population through product innovation," explained Richard H. Chandler, chairman and president of Sunrise Medical Inc. "For the last six years, our R & D expenditures have increased at a compound rate of 32 percent, with fiscal 1991 expenditures totaling $4.2 million. This investment has resulted in increasingly higher levels of technology in our products."
Quickie Designs, Sunrise Medical's custom wheelchair division, built on its leadership of the lightweight manual wheelchair segment with 29 new product introductions. Leading the parade of new models was the Zippie P500, the latest addition to Quickie's fast expanding line of power chairs. Designed specifically for the pediatric market, the Zippie P500 incorporates a bundle of unique features: a direct drive motor, tilt-in-space positioning, adjustable frame which will fit a child for years, and a programmable controller tailored for the child's unique capabilities. Yet the P500 is priced 30 percent less than comparable competitive models. The P500 follows the May introduction of the Quickie P100, which offered the first programmable controller on a wheelchair priced at under $3,600, within most reimbursement limits.
Quickie also dazzled the homecare dealers with two new high performance manual models that utilize the latest developments in materials science. The Quickie Carbon is a rigid chair made with an exclusive process that gives carbon composite material higher fiber density and stronger frame joints than other composite wheelchairs on the market. It weighs in at only 19 pounds. In the folding category, the Quickie 2HP Titanium combines the strength, lightness and performance of titanium with the proven design of the Quickie 2HP. Its frame is made of Titanium 325r, 40 percent lighter than steel with almost twice the strength. The entire chair weighs just 21 pounds, the lightest folding chair on the market.
Quickie also introduced two new additions to its market leading line of manual positioning chairs for the pediatric market. Zippie 2 incorporates all the features of the original Zippie, but also includes a fold-down backrest and innovative cross-brace mechanism that enables the entire chair to fold compactly for easy storage and portability. Even more revolutionary is the Zippie 3, a pediatric tilt-in-space wheelchair that converts in minutes from a chair to a stander or vice versa. The stander securely positions the child upright while still permitting mobility, an advantage in school or playtime settings.
Sunrise Medical's Guardian Products division introduced a revolutionary new idea in commode design -- the Composite Commode. This one-piece resin frame that is totally metal-free, rust-proof and lightweight (only 12 pounds) is priced 10 percent below other commodes on the market. The Composite Commode will enable home medical equipment dealers to better handle new Medicare reimbursement rates. With a furniture-like appearance, the Composite Commode looks great with any bedroom or bathroom decor, addressing the need for both patient dignity and comfort.
1991 sales for Sunrise Medical totalled $204 million. Sunrise Medical designs, manufactures and markets internationally medical products used in the rehabilitation and recovery phases of patient care. Products include custom manual and electric wheelchairs, ambulatory and bath safety aids, patient-room beds and furnishings, and therapeutic mattresses for the management of pressure sores. Sunrise products are designed to meet the special needs of three groups of people: the disabled, the elderly and the recovering patient. Factories are located in Los Angeles, Ontario and Fresno, Calif.; Stevens Point, Wis.; Baldwyn, Miss., Elyria, Ohio, and Brierley Hill, England.
/CONTACT: Lisa Riordan of Sunrise Medical, 310-328-8018/
(SNMD) CO: Sunrise Medical Inc. ST: California IN: MTC SU: PDT SE-DM -- LA016 -- 5953 11/21/91 13:44 EST