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SUN TO CONVERT ATLANTIC BRAND TO SUNOCO, SUNOCO FOOD MARKETS TO A-PLUS

 PHILADELPHIA, May 6 /PRNewswire/ -- Sun Company, Inc. (NYSE: SUN) announced today that it will expand the Sunoco brand by converting its Atlantic outlets, acquired in 1988 and located largely in Pennsylvania and New York, to Sunoco.
 At the same time, Sun said it will retain the A-plus convenience store franchise and will convert existing Sunoco Food Markets to A-plus throughout its marketing area. Also, some Atlantic service stations will have the opportunity of becoming Sunoco Ultra Service Centers, Sun's successful automotive franchise, according to the company. Sun said the changes will begin in June and are expected to be completed in 1995.
 The announcement was made just prior to Sun's annual meeting, scheduled to begin at 9:30 a.m. today in Philadelphia. Sun Chairman and Chief Executive Officer Robert H. Campbell said the changes are consistent with the company's business strategy, announced last fall, of focusing on growth in branded marketing.
 In a video message to be shown to Sunoco and Atlantic dealers, distributors, and franchisees, Campbell said, "Our Sunoco brand will expand its presence on the street and use the proven convenience store marketing experience of A-plus to more aggressively grow our food business.
 "A-plus will add the high-quality, high-performance image of Sunoco to its existing image of convenience and quality, broadening its appeal to a wider range of consumers. And our Ultra Service Center franchise will benefit by adding more outlets and from the improved image and expanded market presence of the Sunoco brand."
 In comments prepared for the annual meeting, Sun's Marketing and Logistics Vice President David E. Knoll said the change "takes two highly respected names -- A-plus and Ultra Service Center -- and puts them under the Sunoco umbrella.... As we make this transition over the next couple of years, we expect that the combination of Sunoco, A-plus and Ultra Service Centers will provide old and new customers with a sense of comfort that they're getting the best value for their dollar."
 Sun Company, headquartered in Philadelphia, operates five domestic refineries and is engaged principally in retail gasoline marketing in the Northeastern quadrant of the United States, petrochemical sales throughout the U.S., sales of lubricants worldwide, and the operation of domestic pipelines and terminals.
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 -0- 5/6/93
 /CONTACT: Until 9 a.m. on 5/6/93 -- Bud Davis, 215-977-3485, or after 9 a.m. on 5/6/93, Paul Durkin 215-977-3494, both of Sun Company/
 (SUN)


CO: Sun Company Incorporated; Sunoco Food Markets ST: Pennsylvania IN: OIL REA SU:

CC -- PH002 -- 5202 05/06/93 08:09 EDT
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Publication:PR Newswire
Date:May 6, 1993
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