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SUN'S HARMFUL UV RAYS PIERCE SUMMER CLOTHING, BUT NOT NEW SUN PROTECTIVE APPAREL, SAYS SUN PRECAUTIONS

 SEATTLE, April 28 /PRNewswire/ -- Tired of getting sunburned through his summer clothing, recovering skin cancer patient Shaun Hughes found a way to fight off the sun's harmful rays that penetrate right through clothing, according to Sun Precautions(R). With the involvement of some leading sun protection experts, he invented a state-of-the-art line of sun protective apparel.
 Hughes' Solumbra(R) Ultra Sun Protective Clothing, offered by Sun Precautions, has already earned praises from dermatologists who recommend it to even their most sun-sensitive patients. Both the U.S. Food & Drug Administration and Health and Welfare Canada consider apparel marketed under sun protection claims to be regulated medical devices. Solumbra is the first sun protective apparel to comply with medical device regulations.
 People should be aware of how little protection they get from typical summer clothing, says Hughes.
 May is Month for Skin Cancer Prevention
 "Every year at this time, we hear warnings about too much sun exposure," he says, "but even those who rely on clothing and sunscreens may still be overexposed."
 Typical summer clothing does not provide the necessary protection from sunlight, according to new research published in the Skin Cancer Journal, an international medical journal. In a study comparing non-protective clothing, sunscreens and protective clothing, regular summer clothes fell far below the sun protection factor (SPF) of 15 recommended by the medical community. Summer clothes such as polo shirts and T-shirts measured at only 3-9 SPF.
 The researchers concluded that Solumbra is superior to typical summer clothing and even "the most efficacious" SPF 15 standard sunscreen. Solumbra was also found to exceed the abilities of several garments purported to be sun protective.
 Hughes calls Solumbra clothing "an all-day, head-to-toe solution. The patent-pending Solumbra fabric has built-in sun protections and our Solumbra designs shield body sites prone to sun injury." Hughes said sun protective clothing is economical compared to the cost of sunscreen lotions.
 With the feel and look of brushed or raw silk, the fashionable Solumbra apparel line features cool, lightweight long-sleeve shirts and pants for men and women, and a full range of clothing for children and toddlers. Wide brimmed and legionaire-style hats are also offered, as well as select sunscreens and sunglasses. The company's catalog, which includes skin protection information, is available free at 800-882-7860.
 -0- 4/28/93
 /NOTE TO EDITOR: For photo, fabric swatch, catalog or referral to dermatological experts, call Steve Bryant at Evans Public Relations./
 /CONTACT: Steve Bryant of Evans Public Relations, 206-270-4664, for Sun Precautions/


CO: Sun Precautions ST: Washington IN: TEX MTC SU: PDT

AL-LM -- SE003 -- 1824 04/28/93 09:16 EDT
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Date:Apr 28, 1993
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