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SUMMER HEAT CAN DISGUISE WARNING SIGNS OF DIABETES; NEW 24-HOUR TOLL-FREE NUMBER PROVIDES VALUABLE INFORMATION

 SUMMER HEAT CAN DISGUISE WARNING SIGNS OF DIABETES;
 NEW 24-HOUR TOLL-FREE NUMBER PROVIDES VALUABLE INFORMATION
 MILPITAS, Calif., July 21 /PRNewswire/ -- It's well known that summer's rising temperatures can cause fatigue and increased thirst, and that spending too much time in the sun may result in blurred vision. What many do not realize, however, is that these same symptoms can also be warning signs of diabetes.
 A serious, yet controllable disease, diabetes is the third leading cause of death in the United States and affects nearly 14 million Americans, half of whom do not even know they have it. Unmanaged diabetes may result in long-term complications such as blindness, heart attack, stroke and kidney disease. Fortunately, control can be achieved through carefully monitoring a person's blood glucose levels and a proper combination of three key elements -- medication (such as insulin), diet and exercise.
 As a service for people interested in learning more about diabetes and its symptoms, LifeScan, the leading maker of glucose meters for self-monitoring, has recently introduced the LifeScan Tele-Library -- a toll-free, 24-hour educational resource delivering up-to-the-minute recorded information about diabetes in English or Spanish.
 Just in time for summer, a new addition to the LifeScan Tele-Library is an "Overview of Diabetes and its Symptoms" module that has been specifically developed for the general public. It describes the often overlooked symptoms of diabetes which may include any of the following: increased urination, intense thirst, blurred vision, weight loss, pain in the extremities, fatigue or drowsiness, poorly healing cuts or bruises, frequent infections, and itching.
 In addition, this message module also explains diabetes and its causes, and warns that "the symptoms of diabetes vary so dramatically from person to person that it's possible to have the disease and not even know it...If you have any reason to believe you or a family member may have diabetes, please contact your doctor immediately."
 Consumers wishing this or other diabetes information can call the Lifescan Tele-Library at 800-847-SCAN. Currently recorded in English, this new message module will soon be available in Spanish...as are all other Tele-Library messages. Other recordings range from diabetes facts and research to a step-by-step blood glucose test procedure using a LifeScan Meter.
 "In the few weeks the Tele-Library service has been in place our customer response has been overwhelmingly positive," said Steve Bubrick, manager of customer communications at LifeScan. "Operating 24-hours a day, seven days a week, the Tele-Library has tremendous advantages over written material because Tele-Library information is always current and available. It's also convenient for the visually impaired."
 Committed to customer care and education, Lthe company's innovative leadership, LifeScan was the first to introduce no-wipe technology, which for the first time made testing fast, easy and accurate. LifeScan One Touch(R) Brand Meters are recommended by more physicians and diabetes educators who have diabetes than any other meter.
 -0- 7/21/92
 /CONTACT: Elizabeth Dalsass or Diana Dalsass of Robert Marston Marketing Communications, 212-371-2200, for LifeScan/ CO: Lifescan; Johnson & Johnson ST: California IN: HEA SU:


LD-TM -- NYHFNS40 -- 1055 07/21/92 07:29 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 21, 1992
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