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STUDY TARGETS BEST MARKETS FOR NEW RESTAURANTS IN MIDWEST AND PLAINS STATES

 STUDY TARGETS BEST MARKETS FOR NEW RESTAURANTS
 IN MIDWEST AND PLAINS STATES
 CHICAGO, Aug. 6 /PRNewswire/ -- What are the best markets for new restaurants in the Midwest and Plains states? A study commissioned by Restaurants & Istitutions magazine (Aug. 12), targets metropolitan areas where demand exceeds supply.
 WEST NORTH CENTRAL REGION MARKETS (PLAINS):
 1. Fargo, N.D. 6. St. Cloud, Minn.
 2. Rapid City, S.D. 7. Topeka, Kan.
 3. Bismarck, N.D. 8. Joplin, Mo.
 4. St. Joseph, Mo. 9. Lincoln, Neb.
 5. Grand Forks, N.D. 10. Minneapolis-St. Paul, Minn.
 IN THE EAST NORTH CENTRAL REGION MARKETS (MIDWEST):
 1. Muskegon, Mich. 6. Wheeling, W.Va./Ohio
 2. Decatur, Ill. 7. Steubenville, Ohio
 3. Muncie, Ind. 8. Hamilton-M'town, Ohio
 4. Saginaw-Bay City-Midland, Mich. 9. Terre Haute, Ind.
 5. Jackson, Mich. 10. Mansfield, Ohio
 Nationally, small metro markets offer the best prospects for new restaurants. Of the 15 top-ranked metropolitan areas in the country, 12 are in the three Census regions that comprise the South:
 1. Gadsden, Ala. 9. Danville, Va.
 2. Johnson City-Kingsport-Bristol,Tenn. 10. Bradenton, Fla.
 3. Florence, Ala. 11. Lawton, Okla.
 4. Ocala, Fla. 12. Provo-Orem, Utah
 5. Columbus, Ga. 13. Lakeland-W.Haven,Fla.
 6. Anniston, Ala. 14. Cheyenne, Wyo.
 7. Huntington-Ashland,W.Va./Ky. 15. Vancouver, Wash.
 8. Texarkana, Texas/Ark.
 Rank of U.S. Census regions in order of their potential to absorb more restaurants:
 REGION STATES OPPORTUNITY
 INDEX VALUE
 1. East South Central Ala.-Ky.-Miss.-Tenn. 147
 2. West South Central Ark.-La.-Okla.-Tex. 113
 3. South Atlantic Del.-D.C.-Fla.-Ga.-Md.-
 N.C.-S.C.-Va.-W.Va. 109
 4. West North Central Iowa-Kan.-Minn.-Mo.-Neb.-
 N.D.-S.D. 109
 5. East North Central Ill.-Ind.-Mich.-Ohio-Wis. 105
 6. Mountain Ariz.-Colo.-Idaho-Mont.-
 N.M.-Utah-Wyo. 102
 7. Middle Atlantic N.J.-N.Y.-Pa. 88
 8. Pacific Alaska-Calif.-Hawaii-
 Ore.-Wash. 85
 9. New England Conn.-Maine-Mass.-N.H.-
 R.I.-Vt. 81
 Currently, few large markets in the U.S. are promising locations for restaurant expansion. Even in the three "hot" southern regions, large markets rank relatively low, with the exception of Louisville.
 High Potential for Expansion: 125-plus. Above Average: 105-125.
 Average: 92-104. Low: 78-91. Very Low: less than 78.
 CITY NUMERICAL RANKING CENSUS AREA
 Louisville 140 East South Central
 Nashville 94
 Dallas 94 West South Central
 New Orleans 90
 Atlanta 89 South Atlantic
 Miami 93
 Kansas City 98 West North Central
 St. Louis 91
 Chicago 104 East North Central
 Milwaukee 85
 Denver 110 Mountain
 Phoenix 96
 New York City 99 Middle Atlantic
 Philadelphia 92
 Los Angeles 70 Pacific
 San Francisco 61
 Boston 79 New England
 Hartford 91
 The statistics were gathered and tabulated by National Decision Systems, Encinitas, Calif., the nation's leading publisher of specialized business magazines.
 Restaurants & Institutions, Des Plaines, Ill., is published 24 times a year for top management in the foodservice industry. R&I is a magazine of Cahners Publishing Co., Newton, Mass., the nation's leading publisher of specialized business magazines.
 -0- 8/6/92
 /CONTACT: David Salyers 312-939-5599, for Restaurants & Institutions magazine. CO: Restauarants & Institutions ST: Illinois IN: LEI SU: ECO


DC -- NY040 -- 7525 08/06/92 10:47 EDT
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Date:Aug 6, 1992
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