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STUDY TARGETS BEST MARKETS FOR NEW RESTAURANTS IN EASTERN U.S.

 STUDY TARGETS BEST MARKETS FOR NEW RESTAURANTS IN EASTERN U.S.
 CHICAGO, Aug. 6 /PRNewswire/ -- What are the best markets for new restaurants in the Middle Atlantic and New England Census Regions? A study commissioned by Restaurants & Institutions magazine (Aug. 12), targets metropolitan areas that are most promising for new restaurants by comparing demand to the actual number of restaurants in a market.
 MIDDLE ATLANTIC
 1. Beaver County, Pa. 6. Lancaster, Pa.
 2. Johnstown, Pa. 7. Altoona, Pa.
 3. York, Pa. 8. State College, Pa.
 4. Vineland-Millville, N.J. 9. Williamsport, Pa.
 5. Sharon, Pa. 10. Elmira, N.Y.
 NEW ENGLAND
 1. Lewiston-Auburn, Maine 6. Burlington, Vt.
 2. Bangor, Maine 7. Worcester-Fitchburg, Mass.
 3. Springfield, Mass. 8. New London-Norwich, Conn.
 4. New Bedford-Fall River, Mass. 9. Portland, Maine
 5. Hartford-N.Britain-M'ton, Conn. 10. Elmira, N.Y.
 Nationally, small metro markets offer the best prospects for new restaurants. Of the 15 top-ranked metropolitan areas in the U.S., all but three are in census regions that comprise the South:
 1. Gadsden, Ala. 9. Danville, Va.
 2. Johnson City-Kingsport-Bristol, Tenn. 10. Bradenton, Fla.
 3. Florence, Ala. 11. Lawton, Okla.
 4. Ocala, Fla. 12. Provo-Orem, Utah
 5. Columbus, Ga. 13. Lakeland-W.Haven,Fla.
 6. Anniston, Ala. 14. Cheyenne, Wyo.
 7. Huntington-Ashland, W.Va./Ky. 15. Vancouver, Wash.
 8. Texarkana, Texas/Ark.
 Rank of U.S. Census regions in order of their potential to absorb more restaurants:
 REGION STATES OPPORTUNITY INDEX VALUE
 1. East South Central Ala.-Ky.-Miss.-Tenn. 147
 2. West South Central Ark.-La.-Okla.-Texas 113
 3. South Atlantic Del.-D.C.-Fla.-Ga.-Md.-
 N.C.-S.C.-Va.-W.Va. 109
 4. West North Central Iowa-Kan.-Minn.-Mo.-Neb.-
 N.D.-S.D. 109
 5. East North Central Ill.-Ind.-Mich.-Ohio-Wis. 105
 6. Mountain Ariz.-Colo.-Idaho-Mont.-
 Nev.-N.M.-Utah-Wyo. 102
 7. Middle Atlantic N.J.-N.Y.-Pa. 88
 8. Pacific Alaska-Calif.-Hawaii-
 Ore.-Wash. 85
 9. New England Conn.-Maine-Mass.-N.H.-
 R.I.-Vt. 81
 Currently, few large markets in the U.S. are promising locations for restaurant expansion. Even in the three "hot" southern regions, large markets rank relatively low, with the exception of Louisville.
 High Potential for Expansion: 125-plus. Above Average: 105-125.
 Average: 92-104. Low: 78-91. Very Low: less than 78.
 City Numerical Ranking Census Area
 Louisville 140 East South Central
 Nashville 94
 Dallas 94 West South Central
 New Orleans 90
 Atlanta 89 South Atlantic
 Miami 93
 Kansas City 98 West North Central
 St. Louis 91
 Chicago 104 East North Central
 Milwaukee 85
 Denver 110 Mountain
 Phoenix 96
 New York City 99 Middle Atlantic
 Philadelphia 92
 Los Angeles 70 Pacific
 San Francisco 61
 Boston 79 New England
 Hartford 91
 The statistics were gathered and tabulated by National Decision Systems, Encinitas, Calif., the nation's leading publisher of specialized business magazines.
 -0- 8/6/92
 /CONTACT: David Salyers for Restaurants & Institutions magazine, 312-939-5599/ CO: Restaurants & Institutions ST: Illinois IN: LEI SU: ECO


TS -- NY031 -- 7482 08/06/92 09:58 EDT
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Date:Aug 6, 1992
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