STUDIO'S DIRECT-TO-DVD ARM BULKS UP DIANE NELSON ANNOUNCED AS NEW PRESIDENT OF WARNER PREMIERE.Byline: GREG HERNANDEZ Staff Writer BURBANK Burbank, city (1990 pop. 93,643), Los Angeles co., S Calif.; inc. 1911. Tourism and the entertainment industry are central to its economy; several motion-picture studios and television headquarters are here. Burbank's aerospace industry collapsed with the end of the Cold War. -- Warner Premiere, the new direct-to-DVD production arm of Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Entertainment, will produce up to 15 original movies a year and kick off with ``The Dukes of Hazzard II,'' the studio announced Monday. ``Dukes II,'' which has wrapped production for 2007 release, is the kind of sequel and prequel pre·quel n. A literary, dramatic, or cinematic work whose narrative takes place before that of a preexisting work or a sequel. [pre- + (se)quel.] to already-released Warner Bros. properties that will be in the unit's production roster. The unit will also focus on films that expand upon studio projects currently in production, as well as original films that leverage a well-established creator, talent or brand equity. ``Consumers today have more ways than ever to access content, which naturally increases the need for all forms of programming, especially in the DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. originals arena,'' said Kevin Tsujihara, president of Warner Bros. Home Entertainment Group. ``With Warner Premiere, we're creating an additional stream of new, high-quality, fan-ready DVDs that will be supported by top-notch marketing to help them stand out in the increasingly crowded marketplace.'' Announced on Monday as president of the new production arm was Diane Nelson, most recently executive vice president of Warner Bros.' Global Brand Management division. For the past six years, Nelson has also overseen the management of the hugely successful ``Harry Potter'' franchise, representing the studio's interests with author J.K. Rowling. Said Nelson: ``Warner Premiere can provide creative opportunities -- from exploring and developing back stories and lesser characters in existing properties to creating original titles that work better in the new media -- for writers, producers, directors and talent that may not be available to them within the established studio system.'' Some of the movies produced by Warner Premiere might have a theatrical release, too -- likely a limited one -- and could also be released to direct-to-consumer platforms, such as digital distribution. Universal and Disney are among other studios that have been cashing in on the lucrative direct-to-DVD market. Just last week, Universal's cheerleading The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. comedy ``Bring It On: All Or Nothing'' sold 750,000 copies in its first week and generated $12 million in consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. . It is the second DVD sequel to the studio's 2000 theatrical hit ``Bring it On.'' This followed Universal's successful continuation of its ``American Pie'' franchise last December. ``American Pie Presents: Band Camp'' sold 1 million first-week copies. In December this year, the studio will release ``American Pie Presents: Naked Mile,'' set on the University of Michigan (body, education) University of Michigan - A large cosmopolitan university in the Midwest USA. Over 50000 students are enrolled at the University of Michigan's three campuses. The students come from 50 states and over 100 foreign countries. campus. Disney has scored huge with direct-to-DVD sequels to animated properties including ``Lilo 1. (operating system) lilo - Linux Loader. 2. lilo - first-in first-out. & Stitch stitch (stich) 1. a sudden, transient cutting pain. 2. a suture. stitch n. 1. A sudden sharp pain, especially in the side. 2. A single suture. ,'' ``The Lion King,'' ``101 Dalmations,'' ``Aladdin,'' ``Cinderella,'' ``Bambi'' and ``Lady and the Tramp.'' Ralph Tribbey, editor of the industry newsletterDVD Release Report, says the actual number of DVD originals has been gradually decreasing since 2000, when titles peaked at 1,406. greg.hernandez(at)dailynews.com (818) 713-3758 CAPTION(S): photo Photo: (color) - Diane Nelson President of Warner Premiere |
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