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STRUCTURE, THE LIMITED INC.'S FASHION RETAILER FOR MEN, IS SET TO OPEN AT FOOTHILLS

 STRUCTURE, THE LIMITED INC.'S FASHION RETAILER FOR MEN,
 IS SET TO OPEN AT FOOTHILLS
 COLUMBUS, Ohio, Sept. 10 /PRNewswire/ -- Structure, The Limited Inc.'s (NYSE/LSE/TSE: LTD) fashion retailer for men, will open a 3,056 square foot store at Foothills in Ft. Collins, Colo., on Sept. 17.
 The retailer will offer the Structure Collection of modern classic sportswear and furnishings, which includes everything from blazers, silk shirts and ties to t-shirts, sweatshirts and jeans.
 The collection is sophisticated and spirited in its use of fabric, color and texture. Well known for its generous relaxed fit, the collection is quality driven, fashionable and allows men to create their own individual look.
 Men will find fabrics of pure cotton, linen and silk as well as contemporary designs in jeanswear, knits, activewear, shirts, sweaters, trousers, outerwear and furnishings. The different shapes, patterns and colors in these groupings are decidedly European and exclusive to Structure.
 Structure stores have a distinct international flavor and are designed with a mixture of the classic Palladian and modern architectural styles. The store entrance framed by two columns, blueprint designs on walls and signage denoting quotations by the great designers and architects of our time are all elements characteristic of the architectural theme that envelop the store. The richness in color of the wood that make up the store's shelves, dressing room doors and tables portray a strong and masculine image. The atmosphere is complemented with music that is upbeat and includes a variety of dance, opera, classical and Italian pop, which gives the stores a personality all their own.
 The Structure Collection began as an extension of Express' Compagnie Internationale brand for women in 1987. The Express men's brand was renamed Structure two years later, and the collection became available in 60 stores. With 297 stores open to date, Structure will become a 500 store business by the mid-1990's.
 -0- 9/10/92
 /CONTACT: Maureen E. Miller of Structure, 614-479-4428/
 (LTD) CO: The Limited, Inc. ST: Ohio; Colorado IN: REA SU: PDT


BM -- CL010 -- 8057 09/10/92 13:32 EDT
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Publication:PR Newswire
Date:Sep 10, 1992
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