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STRIKING A SOUR NOTE; FRETTING SINKS GUITAR CENTER SHARES.

Byline: Enrique Rivero Daily News Staff Writer

Despite reporting a profitable year, Guitar Center Inc.'s stock fell nearly 22 percent Friday as investors dumped dump  
v. dumped, dump·ing, dumps

v.tr.
1. To release or throw down in a large mass.

2.
a.
 shares on fears that the company would be hurt by increasing competition among music instrument retailers.

The Agoura Hills-based company reported after the markets closed Thursday that its pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 per share earnings were 71 cents for the year - just one cent below analysts' consensus predictions, but 31 percent above the prior year's results. It met analysts' 30 cent prediction for the fourth quarter, up 25 percent from the like 1997 period.

Still, Guitar Center stock closed Friday at $17.75, down $4.9375, on volume of 936,100 shares traded compared with a 30-day average of 155,000 shares - even as analysts remained upbeat about the company's present and future position in what they deem a highly competitive market.

Investors shouldn't be scared off by the degree of competition in the market given that Guitar Center's ``vital signs'' remain strong, said Alan Rifkin, a managing director at Piper Jaffray Piper Jaffray & Co. (NYSE: PJC), often shortened to just Piper Jaffray or PiperJaffray, is a U.S. middle-market investment banking firm based in Minneapolis, Minnesota and is a focused on delivering financial advice, investment products and transaction execution  Inc. in Minneapolis.

``They believe that, going forward, sales and margins will come under pressure as the competitive environment intensifies,'' he said. ``I personally believe this is (an) overreaction o·ver·re·act  
intr.v. o·ver·re·act·ed, o·ver·re·act·ing, o·ver·re·acts
To react with unnecessary or inappropriate force, emotional display, or violence.
 here.''

Bruce Ross Bruce Ross is an Canadian poet, author, humanities educator and past president of the Haiku Society of America. He was born in Burlington, Ontario.

Ross has taught Japanese poetry (in translation) and painting forms for many years at a number of institutions, including
, Guitar Center's chief financial officer, said that investors may have misinterpreted comments he made during a conference call with analysts when results were released, regarding a proposed distribution and fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 center.

``That was misinterpreted that we were going to spend a few million dollars doing that,'' Ross Ross , Sir Ronald 1857-1932.

British physician. He won a 1902 Nobel Prize for proving that malaria is transmitted to humans by the bite of the mosquito.
 said. ``All we indicated is that we moved it up as a priority and we're doing a study.''

The company should have details about this plan, and its financial impact on the company, when it releases its first quarter results on April 28.

Dean Ramos, an analyst at George K. Baum & Co. in Minneapolis, said Guitar Center's competitors have been more aggressive of late, but the company's fundamentals remain strong. ``I thought the numbers were pretty good; we really didn't see any issues in the numbers they reported,'' Ramos said.
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Feb 13, 1999
Words:344
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