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STREAMCAST NETWORKS EXPANDS ORGANIZATIONAL FOCUS INTO SEPARATE DIVISIONS FOR CONTENT AND TECHNOLOGY.


StreamCast Networks StreamCast Networks, Inc., is an American corporation, specializing in peer-to-peer software.

Formerly named MusicCity, StreamCast created Morpheus, which was one of the first major peer-to-peer applications.

StreamCast was also a defendant in the MGM v.
, a peer-to-peer (P2P See peer-to-peer and point-to-point. ) technology company and the maker of Morpheus, is forming separate divisions for Content and Technology. The Content Division is responsible for deploying the CintoA digital wrapping technology and related products and the new MusicCity.com (see related announcement), while the Technology Division will support the underlying network architecture of these and other products as well as continue Research and Development to improve existing products, including Morpheus and introduce new ones.

StreamCast's Content Division is dedicated to providing a way for consumers and content developers to share information freely and directly, that provides sampling and the platform for commerce. The key to the deployment of the CintoA platform will be using the distribution platform of the Morpheus software which, to date, has been downloaded nearly 70 million times and averages 4.5 million unique users daily, making it the most popular P2P software product. The Content Division is also launching a new gateway to find information and download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  Morpheus software products, available starting end of today at www.morpheus-os.com.

The newly-formed Content Division also allows StreamCast Networks to introduce a new portal, MusicCity.com, a first-of-its-kind Web site where the distribution of digitally-wrapped content is controlled by independent artists, who take 70 percent of the profit while generating name awareness and recognition.

StreamCast's Technology Division focuses on supporting, researching, and developing technology that enables the Content Division's mission. StreamCast's technology group is credited with developing the proprietary infrastructure that enables the Morpheus and the digital rights management technology, CINTOA that allows content to be wrapped and promoted through the MusicCity.com portal.

"The concepts behind Morpheus and MusicCity.com have existed in various forms and companies for over five years, and I'm pleased by our evolution into separate divisions for content and technology under the same roof as StreamCast Networks," said Steve Griffin, chairman and chief executive officer. "Each division can better focus on its individual purpose without straying stray  
intr.v. strayed, stray·ing, strays
1.
a. To move away from a group, deviate from the correct course, or go beyond established limits.

b. To become lost.

2.
 from StreamCast's overarching o·ver·arch·ing  
adj.
1. Forming an arch overhead or above: overarching branches.

2. Extending over or throughout: "I am not sure whether the missing ingredient . . .
 mission -- to provide a way for people to communicate and share information directly."

StreamCast Networks also announced recently that it has launched a new corporate site at www.streamcastnetworks.com. The site will host information about the company including management bios, a press room and product information.

StreamCast Networks, Inc., creators of the Morpheus software product, is a leading global communications technology Noun 1. communications technology - the activity of designing and constructing and maintaining communication systems
engineering, technology - the practical application of science to commerce or industry
 company that is revolutionizing Internet digital media distribution and communications via a unique software-driven solution that enables users to communicate directly with one another more efficiently on an unprecedented scale. StreamCast Networks is backed by Timberline timberline, elevation above which trees cannot grow. Its location is influenced by the various factors that determine temperature, including latitude, prevailing wind directions, and exposure to sunlight.  Venture Partners, the independently managed Northwest affiliate of Draper Fisher Jurvetson Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. , as well as angel investors An individual who invests his or her own money in a private company, which is typically a startup. An angel investor is not an employee or member of a bank, venture capital firm or other financial institution that normally makes such investments. . StreamCast Networks, Inc. operates the MusicCity.com website, which distributes the Morpheus software product. StreamCast Networks is based in Franklin, TN with offices in Phoenix, AZ.
COPYRIGHT 2002 Millin Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:STREAMCAST NETWORKS EXPANDS ORGANIZATIONAL FOCUS INTO SEPARATE DIVISIONS FOR CONTENT AND TECHNOLOGY.
Publication:EDP Weekly's IT Monitor
Geographic Code:1USA
Date:Mar 18, 2002
Words:467
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