STRATEGY ANALYTICS: Verizon Wireless to Deliver ESPN Mobile to the Masses.

V-Cast Boosted Through Addition of Popular Sports Content

BOSTON -- According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3. the Strategy Analytics Wireless Media Strategy Service, the exclusive availability of ESPN's MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip. sports application to Verizon Wireless' V-Cast users, across a range of popular handset models, and for free, represents a strong boost to Verizon Wireless' V-Cast offering.

Starting today, Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. has made ESPN's MVP application included as a free download to subscribers paying $15 per month for its V-Pak offering. The application, which has been developed for BREW handsets, provides deep integration with ESPN.COM and offers real-time sports news, scores and information, personalization for favorite teams, scoring alerts, video, and virtual game illustration.

Senior Analyst, Nitesh Patel, notes, "Given the strength of ESPN ESPN Entertainment and Sports Programming Network content, this exclusive deal represents a strong positive for Verizon Wireless, which should be attractive to both casual sports followers and fanatics typically targeted by ESPN Mobile. Provided that ESPN MVP can deliver a user experience that matches its online service, and both companies effectively market the proposition, Mobile ESPN Mobile ESPN is a cellular phone-based sports information service offered by ESPN and Verizon Wireless. It will be carried on the Verizon Wireless Network after it is relaunched in May of 2007 as the ESPN MVP. will add significant value and stickiness to the Verizon Wireless V-Cast offering."

David Kerr David Kerr may refer to:

David Kerr (Northern Irish politician), Chair of the Third Way group
David Kerr (UK politician) (born 1923), British Labour Member of Parliament 1964–1970
David Kerr (cinematographer), British cinematographer

, Vice President of the Strategy Analytics Global Wireless Practice, added, "Partnering with Verizon Wireless provides ESPN with a high quality wireless broadband High-speed wireless transmission of data. What is "high" speed is always a changing number. Wireless systems are typically slower than land-based, wireline networks. In the past, wireless broadband started at 250 Kbps, whereas land-based broadband was generally considered to start at T1 network, extensive distribution presence and massive marketing muscle. Allied with its recent Vcast TV offering, Verizon Wireless continues to raise the performance expectation bar for US mobile users. Infotainment services, including video, audio, sms/mms and games will be a rapidly growing demand segment over the next five years with 2011 revenue forecast to be over $10 Billion."

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless and Intelligent Systems Implementation Strategies. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with its clients through annual multi-client services, management team workshops and custom consulting engagements. www.strategyanalytics.com/solutions.html

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Publication:	Business Wire
Date:	May 16, 2007
Words:	331
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