STRATEGY ANALYTICS: Automotive Audio Market Leaders Confront Mounting Competition.Blaupunkt, Siemens VDO VDO (Vereinigte DEUTA (Deutsche Tachometerwerke GmbH) OTA (OTA Apparate GmbH)) is a manufacturer of information and cockpit systems, navigation, telematics, communication and audio systems and control and fuel systems. , Delphi and Visteon Dominate 68 Percent of Audio MarketBOSTON -- The new Strategy Analytics report, "OE Automotive Audio: Leading Suppliers Hold Their Positions," concludes that Blaupunkt, Siemens VDO, Delphi and Visteon still dominate the supply of audio head units for new vehicles produced across Europe and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , despite increasing competition in automotive digital multimedia. Scale economies, well established car maker supply relationships and new product ranges are enabling these four leading system suppliers to meet the ever increasing competition in the automotive audio. Together, Blaupunkt and Siemens VDO represent 55 percent of audio head units shipped into European vehicle production in 2006, while Delphi and Visteon represent a total of 66 percent of the audio head units shipped in North America. Alpine ALPINE Antihypertensive Treatment and Lipid Profile in a North of Sweden Efficacy Evaluation (drug trial) ALPINE Advanced Logistics Program Integration and Engineering , Harman International and Bose, however, are mounting strong and well targeted competition in the premium audio sectors of the market. "Although the market positioning of these four audio suppliers is very strong, consumer audio requirements inside the vehicle and on personal devices is changing rapidly," says report author, Joanne Blight blight, general term for any sudden and severe plant disease or for the agent that causes it. The term is now applied chiefly to diseases caused by bacteria (e.g., bean blights and fire blight of fruit trees), viruses (e.g., soybean bud blight), fungi (e.g. , Director, Automotive Practice. "The ongoing challenge for market leaders and their competitors is to develop well-priced products to meet the increasing demand for new forms of digital audio entertainment. In particular, compressible com·press·i·ble adj. That can be compressed: compressible packing materials; a compressible box. com·press format CD players, digital radio and connectivity for portable music players See digital music player and Portable Media Center. will very quickly become central features on in-vehicle entertainment systems." About Strategy Analytics Strategy Analytics, Inc. - a global research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a - provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Boston, MA, and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics & Multimedia, Digital Consumer, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion