STM Records at Forefront of Fan Interaction with Mobile Ice.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- STM (Scanning Tunneling Microscope) A microscope that can image down to the atomic level. An STM uses a piezoelectric tube with a tiny sharp tip at the end that is moved within nanometers of the object being sampled. Records, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control [STM] has partnered with Mobilize, LLC to reach and interact with ism fans during this year's 2006 CMJ CMJ Chinese Medical Journal CMJ College Media Journal CMJ College Mathematics Journal CMJ Complete Metal Jacket CMJ Certified Measuring Judge CMJ Chief of Military Justice CMJ Critical Mass Journal Music Marathon held in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . The 2006 CMJ Music Marathon was a perfect proving ground as hard touring rockers ism interacted with fans using "Mobile Ice" allowing fans that "opt in" to download songs into their handheld phones as well as win band merchandise and CD's. Mobile Ice is a platform that enabled STM Records and their artist ism to speak directly to and hear back from their fans using a growing technology called "SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. " (short messaging See SMS. service) or best known as "Text Messaging." Fans at the ism concert "texted" the word ISM to 59568 from their cell phones, they received a message back that read, "You've won a free song download from ism's Monkey Underneath album." A web link was supplied to redeem the song download and they were entered into a giveaway at the concert that provided participating fans a free t-shirt or a free CD. "Text messaging is already the easy and preferred method for most cell phone users. No one beat Mobile Ice when it came to the ease of a turn-key solution that is customizable to the unique and individual needs of a rock band," said Jonathan Chang, President of STM Records. "Mobile Ice is distinguished from other SMS mechanisms in that the end user, the fan, is not the one hit with the service charge, spam or security issues," explains Dave Sperling, Chief Executive Office of Mobile Ice. Additional benefits include: * Promotional communications based on geography * Announce to fans upcoming tour dates in their city * Offer ticket discounts for being loyal fans * Information not considered "Band Spam" as fans opted-in * Competitive edge in markets that they otherwise would not have * CD release information and tour dates delivered directly to fans without the need for expensive advertising and mailing lists. Mobilize, LLC, and Harvest One Media are strong anti-spam advocates. All of the communications that occur through their media are strictly "opt-in," which translates to 100 percent relevant data going ONLY to interested parties. |
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