STG Media Corp. Announces PrintAd.Info: Tracking Online Response Rates To Offline Marketing; 'Accountable Advertising' Forces Cross-Media Marketers to Rethink Branding and Provide an ROI.

PHOENIX -- Tracking response rates to online advertising has been a core feature and touted benefit of the technology since its inception. By showing Internet marketers which ad motivated the most Web site visits, they can fine-tune creative and maximize ROI.

For print advertisers, however, tracking Web hits from print ads is a lot more challenging. STG Media Corp. announces today that it has invented, tested and proven the ideal solution for tracking the Web visits that originate from a print ad, or even a TV, radio, outdoor or SMS ad.

Not only will PrintAd.Info track Web site visits that originated from print, but additionally it records the time, city and state where the request originated, showing nationwide marketers where their hottest local markets are.

"Besides product marketers, both the Republican and Democratic parties have expressed interest in PrintAd.Info's ability to pinpoint the cities and states that were most responsive to a particular message," said Thomas Lark, STG Media Corp.'s president. "It's more reliable than a typical poll because it's transparent to the user."

Wouldn't you like to know your print-to-Web conversion rate for online sales? How about each and every print advertisement's true ROI? Using PrintAd.Info, a print ad has the same trackability as an online ad -- namely, click-through rate and conversion rate -- features provided by search engine marketing goliaths such as Google AdWords and Yahoo Search Marketing, but never before in print until now.

PrintAd.Info tracks response rates to any message in any media through unique URLs, and provides online campaign management tools to create and track them effortlessly. "Our goal was to build the ultimate executive dashboard that tabulates and displays the results of a cross-media campaign in real time," said Geoffrey Hoffman, the company's director of Internet development, "and we succeeded. Our clients love it."

Jack Baker, STG Media Corp.'s senior vice president of marketing, explained the reasoning behind tracking print ads. "Three separate ROMI (Return On Marketing Investment) surveys performed by the Advertising Research Federation each revealed that executives are requiring their marketing teams to deliver hard evidence that recommended expenditures actually result in greater profitability." The Magazine Publishers of America calls this trend "accountable advertising" -- a concept which is increasingly forcing agencies and marketers to rethink their branding strategies by adding special Web site URLs and phone numbers to get a read on response.

"Our clients want to know how much profit each ad generates," said Lark. "PrintAd.Info gives us the ability to show them -- in real time."

For more information, call Baker toll free at 866-834-4370 or visit http://pr.printad.info.

Based in Phoenix, STG Media Corp. is the fastest-growing, full-service print media agency in the United States. STG Media Corp. - Helping the World Respond to You. (TM)