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STERLING HEALTH USA ROLLS BACK PRICEFOR THREE GENUINE BAYER ASPIRIN PRODUCT SIZES

 NEW YORK, Sept. 22 /PRNewswire/ -- Sterling Winthrop Inc.'s U.S. consumer health products division, Sterling Health USA, today announced that it has rolled back the prices for its larger sizes of Genuine Bayer aspirin: 200-, 300- and 365-count bottles.
 "Sterling Health is dedicated to continuous improvement in providing value to our customers. We are particularly pleased to be able to roll back the prices on our largest sizes of Genuine Bayer aspirin because many of the people who purchase these sizes are the elderly or those who use our Bayer aspirin to treat chronic pain such as arthritis," said Doug Meyer, president, Sterling Health USA. "This price roll-back enables everyone to benefit from America's number one aspirin.
 "Sterling Health is constantly re-examining all aspects of our operations to be sure that each of our brands provides the best value on the retail shelves. Although we have no specific actions planned at this time, I expect that this commitment to continuous improvement will lead to additional value-creating actions for our branded products in the future," added Meyer.
 A 25 percent price roll-back was recently announced to the retail trade, and will apply to new orders for these three SKUs, as well as be applicable to existing store stock.
 Sterling Health USA is the U.S. consumer health products division of Sterling Winthrop Inc., a global developer, manufacturer and marketer of pharmaceuticals and consumer health products. Sterling Winthrop's consumer health products business is among the world's leading providers of over-the-counter medicines.
 -0- 9/22/93
 /CONTACT: Carol J. Perlman, 212-907-2724, or Terry G. Kelley, 212-907-3009, both of Sterling Winthrop/


CO: Sterling Winthrop Inc.; Sterling Health USA ST: New York IN: MTC SU:

SM-TW -- NY065 -- 4789 09/22/93 14:53 EDT
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Publication:PR Newswire
Date:Sep 22, 1993
Words:290
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