Printer Friendly

STATE LOOKING FOR NEW SLOGAN ... MAYBE

 DETROIT, July 8 /PRNewswire/ -- Since the mid-80s, Michigan has used the "YES M!CH!GAN" slogan to promote the economic, tourism and agriculture interests of the state. Now they're looking for a new state slogan that may replace "YES M!CH!GAN."
 "The question we've been asked by the Michigan Department of Commerce is whether this slogan, or a variation of it, is still a powerful promotional tool," explained Marcie Brogan, managing partner of Brogan & Partners Advertising & Public Relations, the agency for Commerce's Travel Bureau account.
 "Since we didn't know the answer, we developed a statewide competition open to all advertising and public relations agencies to come up with new slogans to focus group test against "YES M!CH!GAN," she added.
 Entries will be judged by five members of the Department of Commerce and Agriculture, the Travel Bureau and the governor's office who will choose up to five slogans/graphics to focus group test against "YES M!CH!GAN."
 Entering the competition gives the state permission to use the winning agency's slogan/graphic with no compensation for time or materials.
 The deadline for entering is July 13, 1993. Judging will take place on or about July 30 and research will take from six to eight weeks.
 Entries should be mailed to: Marcie Brogan, Brogan & Partners Advertising & Public Relations, 2000 Fisher Building, Detroit, MI 48202, or faxed to 313-874-8565. For a complete briefing sheet on the competition, call 313-874-8568.
 -0- 7/8/93
 /CONTACT: Barbara Palazzolo of Brogan & Partners Advertising & Public Relations, 313-874-8570/


CO: ST: Michigan IN: SU:

DD -- DE024 -- 9657 07/08/93 16:19 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 8, 1993
Words:267
Previous Article:DENNY'S STATEMENT ON WASHINGTON LAWYERS PRESS CONFERENCE WASHINGTON, JULY 8
Next Article:FORMER AUTOMOTIVE NEWS WASHINGTON BUREAU CHIEF HELEN KAHN DIES
Topics:


Related Articles
'IT'S TIME TO EXPECT MORE FROM A CAR' IS NEW NISSAN DIVISION SLOGAN
"All the news that's fit to print" - et cetera.
Maybe, just maybe it could be you, say Camelot.
DISCOURAGING WORD GREETS MTA SLOGAN.
Dreaming of Oregon.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters