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STANDARD TIME UNWELCOME CHANGE FOR MAJORITY OF AMERICANS; TWO-THIRDS PREFER LONG DAYS OF SUMMER

 STANDARD TIME UNWELCOME CHANGE FOR MAJORITY OF AMERICANS;
 TWO-THIRDS PREFER LONG DAYS OF SUMMER
 BEVERLY HILLS, Calif., Oct. 21 /PRNewswire/ -- The annual switch to standard time in late October doesn't change the number of hours in a day, but two-thirds of Americans still don't like it, according to a recent survey conducted by Hilton Hotels Corp. The survey, conducted as part of Hilton Hotels' TravelTime Reports, a series of surveys on how people think about and spend time, examined attitudes toward time and time-saving devices. According to Hilton's survey, only one-third of Americans prefer standard time.
 "In a culture as time-driven as ours, even the perception that time is reduced creates a feeling of stress," said John P. Robinson, Ph.D., director of the University of Maryland's "Americans' Use of Time Project," an ongoing study using 24-hour behavioral diaries tracking how Americans spend their time. "We tend to forget that the number of hours in a day is the same before and after the time change. Many people feel more of a crunch when it gets dark earlier in the day."
 Interestingly, preference for daylight-saving time appears to be more pronounced among people with higher incomes. Three-quarters of those with incomes of $40,000 or more, favor daylight-saving time, compared to only slightly more than one-half with an income of less than $20,000.
 Robinson explained that the preference for daylight-saving time among those with more income may be because of the fact that people with higher incomes are more likely to be employed and therefore need more daylight for outdoor activities after work. People with higher incomes may also tend to participate more in activities that typically are done during daylight hours, such as golf and tennis.
 Time-Conscious Americans Surround Themselves With Clocks
 According to Hilton's survey, many of us have a lot of work to do when the time changes -- the average American household will need to reset six to seven clocks. Americans own alarm clocks, kitchen clocks, mantle clocks and watches, and many appliances are equipped with clocks -- video cassette recorders, microwave ovens and automatic coffee pots.
 "Judging by the number of clocks in our homes and our preference for the seemingly longer days of summer, we're all extremely conscious of time and looking for better ways of using it," said Joanie Flynn, director of leisure marketing for Hilton Hotels Corp. "Maybe the real solution is more obvious than we think -- simply taking some time off to relax. That's the point of our BounceBack Weekend(R). We all need to regroup and recharge once in a while -- especially during the first days of standard time when we feel deprived of our usual leisure time."
 BounceBack Weekend rates are available Thursday (with a Saturday night stay), Friday, Saturday and Sunday nights year-round. For reservations and information, consumers should contact their professional travel agent or call 800-HILTONS.
 Hilton Hotels Corp., a publicly owned international lodging company, owns, manages and franchises more than 250 hotels and resorts in major cities, suburban areas, airports, resort and gaming destinations nationwide. The company's international subsidiary, Conrad Hotels, currently operates properties in Australia, the Caribbean, England, Ireland, Hong Kong, Mexico (2) and Turkey.
 -0- 10/21/92
 /CONTACT: Kendra Silverman of Hilton Hotels, 310-205-4545; or Pat Godefroy or Marty Gordon of Douglas Consulting Group, 213-252-0420, for Hilton Hotels/ CO: Hilton Hotels Corp. ST: California IN: LEI SU:


KJ-EH -- LA022 -- 3082 10/21/92 16:14 EDT
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Publication:PR Newswire
Date:Oct 21, 1992
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